Meeting Customers’ Expectations
Typically, a consumer satisfying his/her need chooses what he/she needs from a wide range of products and services specifically designed for this purpose. He/she makes choices, relying on a sense of the benefits and of the value, which in his/her opinion the goods have. Thus, when choosing, a buyer focuses on customer value of the goods (Kotler and Armstrong, 2012). The level of customer satisfaction depends on how the characteristics and properties of the goods correspond to his/her idea of customer value. Thus, if the dignity of goods below expectations, the consumer will remain unsatisfied. If the product lives Continue reading...
