Free Essays on Coca Cola to Get Inspired & Learn by Example

Business Level and Corporate Level Strategies

Introduction of Company
Coca cola is the leading company in the world that produces carbonated soft drinks and supply all over the world. The origin of coca cola was started when john pemberton invented a medicine and when water is mixed with it taste amazing. Coca cola was introduced in market by As a Griggs who was a leading and competent businessman. With his good business and marketing strategies coca cola soon become a famous soft drink business. Coco Cola Company makes concentrate and then this concentrate are sold to other licensed companies of coca cola all over the Continue reading...

Introduction

Coca cola drink is discovered in 1986 and in 1991 coca cola enterprise and bottling group joined together and emerged in a form of a strong company. Now Coca Cola Company has many factories in many areas of world. Headquarter of coca cola is in Ho Chi Minh City of Vietnam. This company has adopted the 59% of market share that is largest market share of any beverages company in the world.
Success of Coca Cola Company is due to production of aura record volume. The success of these readymade drinks is measured by their volume production and distribution. Continue reading...

INTRODUCTION

The aim of this report is to have detailed look over marketing activities and explain the concepts and process of marketing activities. In order to explain the practical implications of each concept, Coca-Cola has been chosen. Coca-Cola is an international organization and has its operations in more than 200 countries with more than 500 brands.

The concepts and process of marketing of Coca-Cola

According to Kotler’s definition marketing is a process by which organizations gain their objectives through the production and exchange of products and worth with others. It is about understanding the expectations of customers and ensures that services or products are meeting the potential Continue reading...

Coca Cola Introduction:

With a history that dates back to 1886, the Coca Cola Company started with only one product- the Coke, which existed as the Company's only product for almost 70 years. The expansion started in 1955 and then the Company grew on to become one of the greatest Companies in the history that caters to the need of people with various lifestyles, backgrounds, and perceptions. The Company produces and sells over 3500 beverages, incorporated into a wide variety of categories such as low calorie, regular and no-calorie beverages, fruit juices and drinks, bottled water and energy drinks and tea and Continue reading...

This is a very interesting and fascinating area of study since there is no one single model that can be used to summarize the whole communication process. By definition, marketing communication refers to all the messages and media deployed to facilitate communication between the company and the market. It is the better means through which the company can reach out to its customers and other stakeholders (Blick, 2011). The key objective of marketing communication is to create and sustain demand and preference for the product in the market. It is designed to bring an appeal of vision to the Continue reading...

Four motivational theorists

Maslow motivation theory
Many theories, hypothesis, and studies have been developed from the time of the great depression to explain the subject of the human motivation. One of the most applied theory in the workforce is the Maslow’s Hierarchy of need. Maslow intention was to help people understand what they motivate them and hence believed that there exist a set of motivation system that is not linked to unconscious desires or rewards. Maslow developed his theory in 1943 stating that people are being motivated by the desire to achieve certain needs. The needs are perpetual in a way Continue reading...

Corporate governance involves the rules, processes and practices of how a company is run, controlled and directed. This means all shareholders, customers, suppliers, financiers, the community and the government should all be part of corporate governance. The Coca-cola company (NYSE: KO) is an American multinational beverage manufacturer, retailer and marketer whose headquarters are located in Atlanta, Georgia.
It is known for the manufacture of nonalcoholic beverages and syrups. Its top brands are Fanta, Sprite, Coca-Cola Zero, Diet Coke, Minute Maid, simply, vitamin water, Del Valle and Georgia. It produces over 500 brands and 3,500 beverage products. They are Continue reading...

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

Introduction

At the present stage of development of the national economy in an already relatively existing economic ties and the competitive environment not only the overall improvement of existing technologies and the organization of mediation becomes relevant, but also the introduction of new techniques for the promotion and marketing of the product.
Coca-Cola Company is the most powerful beverage company in the world with its great experience and reputation that’s why its health is a fundamental aspect of responding to today’s increasingly stringent financial reporting requirements and future marketing strategy. It owns or licenses and markets over 500 Continue reading...

INNOCENT DRINKS CASE STUDY

Introduction:
Innocent Drinks is a UK based favorite fruit smoothies’ producer and fastest emerging company. Company sale its products through different outlets. Company was started by 3 founders in 1999. Company has made several innovations and recognized for its uniqueness and quality products.
This report aims to analyze the organization structure, ownership growth, reasons of growth, and changes in strategies of Innocent Drinks. The strategic importance for Coca-Cola of acquiring the stakes of Innocent Drinks and influence of Coca-Cola on decision making of Innocent Drinks has been discussed. In order to gain the objective paper has been divided into Continue reading...