Free Essays on Coca Cola to Get Inspired & Learn by Example

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

The Coca-Cola Company is a multinational corporation that deals with beverages, nonalcoholic beverage concentrates and also syrup. Its headquarters is in Atlanta, Georgia. It is widely known for its famous product Coca-Cola, which was invented in 1886 by a pharmacist known as John Stith Pemberton in Columbus Georgia. In 1889, the Coca-Cola formula and brand were bought by Asa Griggs Candler. The Coca-Cola was incorporated in 1892. The company markets its beverage products in more than 200 countries internationally.
Corporate social responsibilities initiatives can enhance brand reputation. For example, the Coca-Cola Corporation has been experiencing some conflicts in both Continue reading...

International Business

Multinational is a term that is made up of two different words, multi and national. Multi means multiple or great in number whereas the word national is referring to countries or nations. This shows that the term multinational means that it exists in multiple numbers of countries. A multinational company is such a company which has a main head quarter in one country but it is operating in more than one countries (Dunning & Lundan, 2008)
The multinational enterprises became quite common when they evolved and emerged after the occurrence of the Second World War. They were widely spread everywhere Continue reading...