Mutti S.p.a. Assignment – Part I
The Mutti S.p.a. is increasingly appealing to customers that need fresh and local products that are carbon neutral .The other competitive advantage is in its branding of the tomato products. Right from the start, when the products were identified with two lions, customers became well acquainted with them. Advancement in its canning and processing helped the brand to hit high marks in the local market. In 1951, Ugo Mutti developed an essentially coated aluminium packaging called thimble tube packaging to keep the tomato paster fresh for a longer period. The other competency is innovation, Continue reading...
