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Introduction It is impossible to overestimate the importance of advertising these days. One may talk about its role and significance for hours and hours. Advertising surrounds us everywhere: in the form of huge colorful billboards installed on city streets or painted bus encouraging us to purchase a particular product. Moreover, it reaches us through our TV screens, speakers of a car audio, or in the form of leaflets and brochures from our mailboxes. There are thousands of advertising e-mails we do not need but still receive every day. Any web page we Continue reading...