Completion Date
Alpen Bank Credit Card Launch in Romania
The decision to launch credit cards into Romanian market is a precarious one. A quick survey of Romania's macroeconomic data shows a very narrow market – an upscale one – for which a credit card launch is a profitable business. Exhibits 3, 4 and 5 are of particular interest. Based on Exhibit 4, Romania is at a very weak market positioning compared to Central / Eastern European countries. At 1.2 credit card per capita rate, Romania is hardly a viable market for Alpen Bank, at least in light of present market positioning conditions. Of
Continue reading...