Free Essays on Mouth to Get Inspired & Learn by Example

The Effects of Negative Word of Mouth towards Consumer Purchase Decision

In the words of McKenna; “Forget about market surveys and analyst reports. Word of mouth is probably the most powerful form of communication in the business world. It can either hurt a company’s reputation, or give it a boost in the market” (McKenna). The effect of negative word of mouth towards consumer purchase decision assumes significance in the context of how consumers react to word-of-mouth communication when deciding on buying something. While numerous researchers have studied the effect of word-of-mouth on consumer behaviour, there are still some contradictions on how negative word-of-mouth has on consumer’s purchasing behavior. Continue reading...

Introduction

This report is going to focus on the value of word of mouth as a marketing tool for service organizations. At first, it will show the difference between the value of the word of mouth (WoM) and the value of the electronic word of mouth (eWoM) for both customers and service organizations. The report will also give a short description of netnography, its values of electronic word of mouth, and an analysis of anonymous quotations of online examples to assess the electronic word or mouth for a service organization’s marketing utility. Finally, it will provide a conclusion of Continue reading...

Introduction

Other media used for communication are not comparable to the internet media. According to Shifman (17), the internet has increased accuracy (fidelity), can make increased copies of a material per unit time (fecundity) and the information can be stored in archives for a longer time (longevity) than any other channel of communication. The use of the internet in the marketing of various business enterprises and their products has proliferated the world market a great deal. In fact, the internet has served many to improve the reach of their marketing prospects to the extent of the whole world. In other Continue reading...

Introduction

One particular YouTube video by Carli Bybel, a make-up artist, has garnered more than 1.4 million views. The video features an instructional material on how the maker of the video has fixed her make-up for a birthday occasion. However, during the video, it is quite noticeable how cosmetic brands used by the model are being highlighted. Obviously, underlying the video is the marketing objective. Evidently, the video is meant for advertisement with some brands in focus. Of course, the maker of the video must have some interests in these featured brands aside from doing public service. Aside from garnering Continue reading...

Diabetes mellitus is a condition of the body where the patient experiences high blood sugar levels. This condition might result from poor functionality of the insulin or the body’s inability to respond to insulin and sometimes both. The general symptoms that might implicate diabetes include polyuria, where the patient frequently urinates, polydipsia and plyphagia, where the patient thirsty more than usual and hungry, respectively. In addition, there are three unique types of diabetes mellitus and they are type 1 diabetes, type 2 diabetes and gestational diabetes. Type 1 diabetes, being the rare form of diabetes, implies that the Continue reading...

Summary of Article

Wallace, Ellaine, Buil, Isabel,Chernatony, Leslie, and Hogan, Michael. Who Like You and Why? A Typology of Facebook Fans from “Fan”-atics and Self-Expressives to Utilitarians and Authentics.Journal of Advertising Research, 54.1(2014): 92-109
In this article, Wallace et al, argue that Facebook fans stand to benefit from a great marketing opportunity because of their loyalty and love for different brands. Additionally, attracting fans on Facebook is an important communications-marketing strategy for various managers. Equally, studying the four important groups of face-book fans can enhance and bolster brand communications and targeting strategies. Furthermore, various research studies have been Continue reading...

Introduction

There several sensations that are happening that could make the food good or very bad. This can include the aroma, the texture, how it feels in the mouth and most important the flavor which includes the smell and the taste. Things like texture i.e the roughness of a cracker, feeling in the mouth i.e. warm food or spicy flavor. Flavor is a combination of both smell (what we perceive in our nose) and taste what we perceive on our tongue.
Within this lab we are exploring the five areas of taste viz. bitter, sweet, salty, sour and umami. To Continue reading...

Part 1: Risk and Cohort Study Design

In 2014, news reports of increasing incidences of hand, foot, and mouth disease (HFMD) among schoolchildren alarmed parents as they recognized how highly contagious the disease is in humans, more so in children especially when there is a kid who has it in school. Thus, the Saginaw public health department encouraged schools to inform parents and school officials about the situation. This also meant becoming aware of the symptoms of the disease, which include high fever, colds, mouth rashes that appear “in the mouth, on the inner cheeks, gums and sides of the tongue and as bumps or blisters Continue reading...

Saliva is secreted in through a number of endocrine glands (glands with ducts) into mouth cavity. Saliva’s general chemical makeup may vary from person to person but generally it consists of 99% water and has a number of electrolytes like chloride, magnesium, phosphate, bicarbonate, and calcium. The levels of these electrolytes differ in males and females and have a range of 2 mmol/l for the cations magnesium, calcium and inorganic phosphate and up to 30 mmol/l for chloride (Agha-Hosseini). Generally the pH is around acidic to neutral (Peterson). There is also a minor amount of other products like Continue reading...

Introduction

At the entrance door of a Wal-Mart, there are two elderly women who work as product demonstrators that are giving away small cups of coffee to the store customers as they walk in. The brands of the coffee that are being given away as samples are Wal-mart’s generic store brand and Maxwell House. However, the Maxwell House coffee seems to be selling more than its competitor, Wal-Mart coffee. Despite the fact that both coffee brands are the same cost and taste almost the same. There are a couple of advertising methods one worker is utilizing that the other Continue reading...