External Analysis of Google Company
External analysis of a company entails assessing its environmental influences from the external perspective. For the purpose of analyzing the Google Company, the PEST analysis is essential. It goes a long way to give the correct external perspective of the company. Politics has influenced the manner Google operates (Girard, 2009). Chinese and American authorities, for instance, obstructed the expansion of the company. This was based on the notion from these governments that Google was a monopoly and as such, it needed to be monitored. The Social-Cultural aspect also plays a major role. All over the world, individuals are constantly Continue reading...
