International Marketing: Vegemite in France
Market segmentation and international marketing mix play a critical role for every firm as far as expansion and growth is concerned. In the case of Mondelez Australia, there has been the growing need to expand to the most viable market. France is deemed as one of the most qualified market as far as business and marketing strategizing is concerned. International needs to segment the France market in different variables is provided in this paper. International marketing mix entails conducting a PEST analysis for France market hence providing more standardized marketing strategies. Integrating marketing mix variables in Mondelez Continue reading...