Selecting structure and mode of operations
Report (text excluding title page, references and figures) 2095
Theories of internationalization, such as OLI theory, Uppsala model and network theory, were explained in Course Work 1 with special reference to Wal-Mart and its foray into international markets. Joint venture route was recommended as the entry mode, as it ensures link with the existing business partner in the target market, reduces risks and provides competitive advantage. Exporting goods to target countries was suggested as another way of capturing global market share. When a multi-national corporation (MNC) like Wal-Mart Continue reading...