SWOT-analysis is a method of strategic planning for identification of internal and external factors of the environmental that affect the enterprise and their division into four categories: strengths, weaknesses, opportunities (possibilities) and threats.
SWOT-analysis is a versatile technique that can be applied in a variety of sectors of the economy and management. It can be adapted to the object of study at any level (product, company, region, country, etc.).
SWOT-analysis is effective in carrying out an initial assessment of the current situation, but it cannot replace the production of strategies or qualitative analysis of the dynamics.
PEST-analysis (sometimes referred Continue reading...