Free Essays on Promotion to Get Inspired & Learn by Example

Abstract

The safety and protection of the workers should be made as the topmost priority of every organization. Health protection includes all activities that provide protection to workers from illnesses and injuries while health promotion includes all activities that improve or maintain the employees’ personal health. Personal health and safety are vital to a productive employee and a productive work environment. Incorporation of activities in the health promotion and protection in the workplace always comes in diverse forms and mirrors a broad range of goals and functions. Workplace health promotion and protection is the systematic and strategic integration of unique Continue reading...

Executive summary

Marketing of goods and services plays a critical role in the progress of a business. This paper presents a typical Integrated Marketing Communications (IMC) Campaign Plan for Pepsi. Included in the discussion are four major areas. Firstly is the exploration of Pepsi as a brand. Here, the paper looks at Pepsi’s branding concept. In addition, it identifies the branding problem in question. Ideally, this is an analysis of the current market challenges facing Pepsi. Furthermore, this section provides the profile of the target market. Specifically, this consumer profile gives an outlook of the lifestyle, demographics, and the usage Continue reading...

Introduction 3

Campaign objectives 3
Target Audience for the promotional campaign 4
Red bull Promotional tools ...5

Red Bull Media tools 5

Suitability of the tools and, Media tools .6
Recommendations 7

References 9

Introduction
Red Bull is a popular energy drink that is owned by Red Bull Gmbh, a company based in Australia. The energy drink was introduced in the market in 1987 but, has grown to become the leading energy drink in the company (Red bull, 2015). Currently, the energy drink boosts sales of more than 3 billion pieces of cans per year(Red bull, 2015). The drink enjoys the largest market share in the energy Continue reading...

Airline Promotional Packages

Airline companies from all over the world offer different promotion packages and deal with passengers to offer their services. In this globalised world, when many airline companies compete against each other to get maximum market share, these companies adopt different strategies to differentiate their services from the other. In the international market where services of airline companies are more or less equal, these companies offer different attractive and economical deals to the people to get their attention. There are various purposes to offer these promotional packages. Many new or developing airline companies come up with economical and cheap fare Continue reading...

VICTORIA'S SECRET IN MOROCCO

CONTENTS

Introduction. 3

Marketing Mix. 3
Promotion Plan. 5
Promotion Budget & Implementation Calendar 6

References . 9

Victoria's Secret in Morocco
INTRODUCTION
Victoria's Secret (VS) is a U.S.-based women apparel company. Founded in 1977, VS has continued to grow into a unique women wear brand in U.S. So far, VS has international presence in Canada and Kuwait. Predictably, Canada is similar to U.S. market in many ways, not least clothing culture and wardrobe portfolio. Unsurprisingly, VS has 42 stores in different Canadian provinces, a distribution which emphasizes U.S.'s and Canada's cultural affinity, not least clothing (Victoria's Secret Store Locator, n.d.). Kuwait market is, however, Continue reading...

Business Marketing Plan for Sbarro

The function of marketing within a business pertains to the influence of the marketing department in relation to other functions of the department on strategic decisions necessary to business’ success (Wirtz, Tuzovic and Kuppelwieser 171). Sbarro is a renowned Italian restaurant whose primary goal is to give a great legacy, as well as positive impression to clients (Chudgar). Sbarro aims to adopt approaches that would provide a broad range of high-quality food products and great customer service in areas where a lot of people constantly visit.

Taking into account the importance of consumers at every step of the marketing Continue reading...

Sales promotion refers to the marketing tactics used by a firm to increase its sales by attracting customers through discounts, offers and other promotion methods. Sales promotion helps organizations create better levels of growth using different methods of marketing and promotion which helps create a short period of hype for the product (Armstrong & Kotler, 2008). Sales promotions are necessary to be visible in a crowd of multiple products that are available to the consumer as substitutes or alternatives. The following are the best sales promotion methods that can be used for each of the brands and their products:
a) Continue reading...

Introduction

Several common risk factors are implicated in pathogenesis of cardiovascular diseases like coronary heart disease, stroke, hypertension and diabetes, etc. These risk factors include, obesity, low level of physical activity, sedentary lifestyle, tobacco use and poor dietary practices. (Forman, Stampfer & Curhan, 2009) (Johnson, Locola & Brown, 2014) Many of these operate from the early years of life. More importantly, many of these are amenable to prevention and /or amelioration with population-based health promotion interventions. (Chomistek, Chiuve & Eliassen, 2015) (Eckel, Jakicic & Ard, 2014) (Eilat-Adar, Mete & Fretts, 2012) Further, in individuals already diagnosed with cardiovascular disorders, adoption of healthy lifestyle has the Continue reading...

Introduction

The provides an optimization of promotional activities across Shampoo priority brands. The brands are namely X and Y and target the ready market of people who consumes the products. In this paper, we have sought the services of Nielsen Analytic Consulting, which is a consulting company. The company offers its modeling capabilities that would be efficient in helping the clients to answer the questions concerning the promotional efficiency. The questions that the consulting group contributes to answering are the ones that have been examined in this paper. This paper uses relevant data information to examine the promo modeling activities Continue reading...

1. Promotional Strategy
This section compares the present promotional strategy of the two leading motorcar manufacturing company in the world. It deals with the major brand names of the companies like Lincoln, Jaguar, Land Rover and Range Rover. But the report mainly deals with two brand names of the two different companies Ford Fusion and Toyota Camry. It can be seen from the market research that Toyota is the world’s largest automobile company and is also the most profitable company that is operating in USA but the company is facing a huge problem in the year 2015. Its Continue reading...