Abstract
Ramsey speaks of selling as the goal of every business. With the diversity of the global clientele for products and services, it can be readily asserted that various strategies and approaches should be employed in order to cater with the diversity of customers. There is no single approach that will satisfy the needs of every consumer.
Thus, over the course of the following discussions, the various approaches in selling will be illustrated and determined. The paper includes two interpretations in selling approaches. The first one, enumerates features and benefits, hard and soft selling, selling through pricing, friendly selling, selling
Continue reading...