Costco Wholesale current strategy is to sell at low prices in order to increase sales volumes. This plan may eat up some of the company’s sales revenues at the point of sale, but increase the business’s revenue since more customers will be attracted by the low prices. This paper is an analysis of the Costco Wholesale stores’ Strength, Weakness, Opportunity, and Threat study. Some of the opportunities and threats facing Costco Wholesale have been identified by the study of its case study. The opportunities and threats will be compared to the company’s strengths and weaknesses. Based Continue reading...