Researchers forecast that the world sports wear industry may exceed $126 billion in 2015. The market is determined by a trend to more active, healthier lifestyles, with women and older people getting more active.
According to Pearson (2014), the sports and fitness clothing market of the world is very fragmented, there are a lot of brands, from simple cheap brands to very expensive prestigious names. In such an environment, even very successful brands must work hard to keep their market share. Challenges that sports apparel companies face include tough competition, changing trends in fashion, and price-conscious consumers.
The fitness
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