Marketing Reports Samples That Help You Write Better, Faster & with Gusto

1.0 Introduction
The report revolves around The Body Shop Company, which deals skincare and makeup products such as shampoos with the aim of analyzing the marketing mechanism in relation to the internal and the external environment. The researcher evaluates the Company’s response based on these external factors that may negatively or positively affect the firm depending on the strategy applied to respond since it is venturing into a new market which is Australia. The Body Shop Company will thus forms the basis upon which issues will be identified and evaluated based on the customer’s competitive advantage to Continue reading...

Introduction

This report is especially prepared to present the digital marketing-audit of KFC around the globe. It is important to mention that KFC is basically a renowned for his chain restaurant business in fast food category that specializes in preparing fried chicken. The company is headquartered in Louisville, Kentucky in the United States of America. The most noticeable fact about KFC is that the company is placed second in the chain restaurant industry after McDonald’s. KFC has 18875 outlets in more than 118 countries all around the globe as data has suggested as 2013. The company is having a Continue reading...

Executive Summary

Diesel is involved in the design, manufacture and distribution of kids’ clothes and sportswear, eyewear, earphones, fragrances (Fuel for Life and Only the Brave), footwear, furniture, leather goods, jewellery and watches. This report explores the opportunities and difficulties that exist in the market to introduce a new brand of condoms, on the back of the Diesel brand (Yahoo Finance, 2014; Diesel, 2015). It aims include:

Determining Diesel Jeans’ winning formula and the reasons why previous extensions have been very successful

Determine Diesel’s brand values and recognition
Assessing the nature of the competition in the condom and contraceptives industry
Find out ways in which Diesel condoms can fit into the Diesel brand and the Continue reading...

Report

Report: internationalization at Wal-Mart
Internationalization has been accruing a lot of popularity within the diverse sectors or industries across the globe. As such, internationalization, which entails market venture into new markets within the international environment, has become a highly recommended option for the diverse organizations towards sustenance of profitability. Admittedly, the inculcation of an in-depth evaluation of what internationalization entails and use of diverse decision making tools such as entry modes situational analysis have become fundamental for successful outcomes. Most fundamentally Wal-Mart has been on the frontward path towards market entry into diverse foreign markets. The internationalization prospect in Continue reading...

Analyzing Customer Segments

Executive Summary
Consumer groups or customer segments are essential aspects of marketing that the marketers have to keep in mind. The understanding of the segmentation of the markets gives the marketers the opportunity to evaluate the needs of that consumer group. Evaluation of the needs further enables the marketers to provide the consumers with their preferences (Smith). Moreover, such knowledge enables the marketers to gain competitive advantage over others in the same market. This report is a summary of research conducted on a consumer group in the UK.
The research aimed to find out the factors and aspects that Continue reading...

Introduction of the company

Apple Inc. is an American corporation and it manufactures and designs consumer electronics and computer software products. The most prominent products include the Macintosh Computers, iPhone and iPod and the software range includes Mac OS X operating system, iTunes media browser, Final Cut Studio, and many more. The company has more than 250 retail store under its name in nine countries and it also manages an online store for software and hardware. (Forbes, 2013). It is now expanding into a new product category that is a smart watch.
Apple Inc. was established in California in 1976 and it was Continue reading...

Introduction

E-commerce is one of the fastest growing aspects of modern technology. The emergence and spread of e-commerce have highly revolutionized the corporate world presenting various models of conducting business. E-commerce refers to business transactions in which the parties involved interact electronically instead of physicallyWhile some of the models may be easy to implement, and yields substantial profits, others may be a bit complex. To date, e-commerce is still evolving as technology grows almost daily. While many literatures today have focused much on the future of electronic commerce, it is interesting to trace back the early days of e-commerce. During Continue reading...

INTRODUCTION

Marketing is one of the most competitive professions globally with its main role entailing the art of convincing people to buy products and services. It is a key cornerstone in various businesses that are keen on broadening and retaining their clientele base. Marketing as a profession requires a strong foundation in communication and analytical skills (Goodman & Vault (Firm), 2006, p. 102). It is through communication that any market professional can convey regarding his or her product or brand to the clientele base or customers with the intent of making sales or promotion of the said product or brand.
The Continue reading...

Digital Marketing at the Virgin Atlantic Company

Executive Summary3
Goals of Digital Marketing at Virgin Atlantic4
Marketing Tactics or Strategies for Virgin Atlantic7
Conclusion8

References9

Marketing
Digital Marketing at the Virgin Atlantic Company
Executive Summary
Digital marketing refers to the promotion and sale of brands and products using various forms of electronic media. Digital marketing is different from the traditional forms of marketing because it entails the use of methods and channels, which are instrumental in enabling organizations to carry out an analysis of their marketing campaigns. The analysis enables companies to evaluate the functionality of their marketing campaigns and determine whether the campaigns help in the Continue reading...

Abstract

Most Companies use internationalization as a strategy to increase their profits and the size of the company. The strategy not only gives them access to more customers but it also gives a competitive advantage. There are different theories that have been used to explain internationalization. Some of the theories are firm specific while others focus on the capitalist system. Depending on the form of internationalization a company chooses, there are different requirements that they should meet for it to be successful. The requirements are just meant to give a company advantages that enable it to compete with domestic companies. Continue reading...

Introduction

Market environment refers to the forces which impact a business or a firm’s ability to customer satisfaction and ensuring that their relationship remains healthy. There are three levels of the environment which are; macro environment, microenvironment and meso environment Aras (2011).These forces can be within the company itself or originating from outside the company. The primary market environment in the UK is characterized by the continuous price increasing which significantly affects the various firms. The various retailers in the UK market usually react differently to the general increase in price. The reason for their varying response to Continue reading...

REPORT

Authored by: STUDENT NUMBER
REPORT

Introduction

Abercrombie and Fitch has been expanding into the European market, and is faced with a challenge of duplicating its feat in the American market into a market miles away. It would need the best and most appropriate marketing strategy to support the A&F brand. Will it need a segmentation strategy, targeting, or positioning, or perhaps any combination of two or even all of them in a one long integrated marketing strategy? Another decision the Company needs to make regards its product policy. It may have succeeded in its standardized product policy in the United Continue reading...

Introduction

Marketing myopia forms at the time when an organization’s competitive arena is described chiefly as per its products instead of the market needs (Levitt, 1960). Marketing myopia has established to be an influential piece of work put forward by Levitt and several other conceptions within marketing and wider business approach are grounded upon the findings from this approach. According to Levitt (2008), the Myopic culture will pave the course for an organization to fail, because of the short-sighted outlook and misapprehension that a company is in a growth sector. This perspective results in contentment and a sight loss Continue reading...

International Marketing

Introduction
A number of scholars have regarded international marketing as a key to long terms success and competitive edge (Doole and Lowe, 2001). However, it is extremely important for the firms to decide how and when to invest in the right marketing strategies as well as which products and services should be marketed (Doole and Lowe, 2001).
Likewise, as part of the recent appointment for interview for the position of the International Marketing Manager at Marsovin Wine Company based out of Malta, this brief paper in the form of a report attempts to highlight the various marketing strategies that Continue reading...

Executive Summary

This report presents the marketing strategy and the marketing mix for James Baxter Bakery. James Baxter's bakery will classify its target market according to geographic, psychographic, demographic and behavioral characteristics. The bakery's target market shall be residents and personal customer service and competitive prices are keys to maintaining the bakery's share of the local market in Australia. The bakery will offer good quality products at affordable and competitive prices and it will focus on taste, flavor, design and beauty of its products and it will not use preservatives in its products but will emphasize on the freshness of its Continue reading...

1.0 Executive summary
The paper analyzes and evaluates the strategies and marketing environment of Haigh's company. It forms a basis of the company's vision of becoming the most successful and the top provider of chocolate in the entire country. The marketing strategies adopted by Haigh's group are correlated with other companies that comprise the major competitors in the chocolate market. This paper focuses on the long lasting strategies incorporated in the practices that are performed by Haigh; importantly they work to maintain an environmental friendly company. The company has established a unique approach towards attraction of their customers. Starting Continue reading...

Within the last several years, social media has taken front and center as the number one way to market one’s business. Never before have businesses been able to market their products and services on a multitude of platforms that reach a broader audience. Depending on the product or service, businesses elect to use the social media platform(s) that is going to garner the largest results.
It is no secret that the internet has become a staple in the everyday lives of society. It gives opportunities for interacting with anyone, anywhere in the world. “Social media denotes a
Continue reading...

Report: International Marketing Strategy

Introduction
The internationalizing of the market provides an opportunity for a business to expand its operations through sales and construction of manufacturing plants. The decision to take either option depends on the objective the firm intends to achieve after a stipulated period. Operating global creates a chance for a firm to exploit the market niche available in other countries as well as provide products that customers demand.
The decision to go globally needs caution especially if a company has decided to offer its products in a jurisdiction it has never operated in prior to establishing itself in the area. Continue reading...

Introduction

Getting an edgy and upper hand is essential for an organization as far as their core productivity and efficiency is concerned (Bagchi and Atluri, 2006). Those organizations which are able to compete with other organizations have to cover numerous aspects accordingly, and all of the aspects would be essential for their economic and strategic growth (Banchs, 2010).
In my view, Data Warehousing has now emerged as important elements that lead to give financial and strategic effectiveness to an organization. Organizations which are striding in this ambit are using the Data Warehousing Techniques for their future effectiveness, and among those Continue reading...

English

Internet Marketing

In the digital era the strategies and tools of marketing had transformed, but the core constructs still reflect the basic –principles of traditional marketing. It’s necessary for the business owner to understand the strategic goals and objectives, the value his or her business can offer to the customers. The owner of business together with the marketing team should clearly understand if their product or service is valuable and competitive, priced right; if the brand name is strong and consistent with the main goals of being in business (Speyer, 2011.) A company should develop its unique selling Continue reading...