A Question Based On Game Essay Examples
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If the game has to continue for five more years, the general strategy will be to focus on multi-featured cameras and couple it with various marketing strategies. This is because from our research Multi-Featured cameras remain competitive thus earning the company more profits as compared to Entry-level cameras. For instance, the North America market results indicated that Multi-Feature’s average net revenues on year 11 were 440.65, year were 12 445.18 and year 13 were 446.28. On the other hand, Entry-Level’s average net revenues on year 11 were 154.75, years 12 were 156.25 and year 13 were 158.48.
It will be important to focus on the product design whereby it will be important to vary the features of the camera to make it unique in the market. In the product design, changing the size of the cameras, increasing more features will be one of the best strategies to implement on the Multi-Featured cameras in order to keep them stand proudly in the market relative to the competitor companies. In addition, the change of the physical appearance of the cameras is also another part of the product design we need to consider (McLoughlin and David 166).
Furthermore, it will be good to foster various competitive marketing strategies to keep the product more competitive in the market. For instance, the use of positioning strategy will play a great role towards enhancing the competitiveness of the product. It will impel us to determine unexploited markets and place the product in them before the competitors. In addition, it will be important to focus on low cost leadership strategy where we will need to produce the cameras at the lowest cost possible as well as advertising them at low cost. The best marketing advertising strategy will involve running various market campaigns by involving the customers (Paley 234).
McLoughlin, Damien, and David A. Aaker. Strategic Market Management: Global Perspectives. Hoboken, N.J.: Wiley, 2010. Print.
Paley, Norton. The Manager's Guide to Competitive Marketing Strategies. 3rd ed. London: Thorogood, 2005. Print.
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