Free Business Plan On Latest Information Regarding The New Radio Host’s Ratings
Type of paper: Business Plan
Topic: Host, Audience, Time, Media, Public Relations, Sports, Radio, Wireless Technology
I hope you are doing great. Fleetwood Sport’s ads will start airing within a month’s time, and as per our agreement, I am providing you with the most recent updates on the new radio host’s ratings.
Firstly, please let me outline a brief recap of the situation, in order to ensure that the information I present in this letter is consistent and credible. Prior to purchasing the ad time for May and June time slots, we were informed by the radio that during the corresponding time period, a new radio host would be featured. There were some minor concerns associated with these changes, since it was not clear how the target listeners would react to the new host. Moreover, it was truly difficult to make even remotely accurate predictions, since the new host has been previously working on a radio station of a smaller caliber in another city, which targets a rather different audience. Hence, formulating a concise idea of how well the new host would perform in terms of ratings was close to impossible.
Unfortunately, up to this point, the new host’s ratings have been considerably lower than we had expected. We were terribly disappointed to discover that in the majority of categories, the audiences for Fleetwood Sport’s ad’s time slots are well below the estimates. Consequently, the current pre-launch conditions for Fleetwood Sport’s radio ads are unfavorable, specifically for the biking and rock climbing gear products, as the target audience levels for these categories are particularly displeasing.
However, the outcomes are not entirely negative, as one category demonstrated much better results than anticipated. Namely, ratings within the over-50 demographic significantly exceed even our most optimistic expectations. Audience in this category is truly impressive.
In the light of the updated situation, we do not recommend proceeding with the initial strategy, due to unexpectedly poor ratings for the majority of target categories. Most of Fleetwood Sport’s outdoor equipment collection ads, namely of the biking and rock climbing gear, are aimed at younger audiences, which are evidently disappointed with the new host. However, the outdoor equipment collection also includes high-tech camping and fishing products that have a solid portion of the consumers aged over 50. Since the ratings within this category’s audience are exceptionally high, we suggest focusing solely on airing camping and fishing products relevant for this customer segment. A combination of more concentrated ads and higher presence of target audience may compensate for the unexpectedly low ratings in other categories, or at least minimize the negative effect. This is the recommended course of action from our side. Doubtlessly, we are open for your suggestions and commentaries, and will act according to your preferences.
There is no denying the fact that the current situation with the ratings is unexpected and unpleasant. Nevertheless, we believe that through an immediate cooperation we can develop an effective and quick response to the problems that have arisen before us. There is a number of options to choose from, and there is still enough time to adjust the strategy of airing the new Fleetwood Sport’s outdoor equipment products.