Expertly Written Essays About Media and Other Paper Examples for Free Use

Introduction

The issue of trust is Australian media has a lot of variation, although most Australians trust their media. The biggest role for which Australians trust their media is holding the government to account. 60% of the Australians believe that the media plays its role of holding the government to account in an effective manner (Keane, 2013a). However, many Australians also lack trust in the media, and one of the reasons for distrusting the media is the emergence of commercialization in the media. Commercialization involves the media publishing information that lacks truth for the sake of gaining popularity. Keane (2013 Continue reading...

Introduction

The implementation of the new media theory formulates the trajectory of technological evolution relative social control. According to Maeda, the law of simplicity demonstrates a concise understanding of the frameworks that establish the theoretical foundation of new media theory. The contemporary environment characterized by technology and miniaturized utility, it is evident that the law of simplicity manifests a dimension that inclines the tendency by people to rebel against technology. The focus of new media theory is a critical call for the integration of rules, principles, and paradigms that integrate the complexities in technology, business as well as designs with Continue reading...

In different reports by Dscout and Deloitte, Budd (2017) reports that the average American will spend 40% of their day switching between the world and their screens, even in the middle of the night. So, what about the other 60%. According to Klemm (2014), in between switching focus from smartphones, an individual will spend the majority of their day looking at a screen, such as computers, televisions, cab, and elevators. Screens are everywhere today, and this raises the question of where does all this information come from, and what is the intention behind this relentless bombardment? It is no surprise that the internet is the chief information source, primarily used by the young generation to connect and by advertisers to reach a wider audience. Besides this, studies conducted by different interest groups, such as Commonsensemedia, on 853 children aged 10 – 18 reveals that these young adults primarily use their screens and internet connection to stay updated about the world around them (Robb, 2017).

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Since it was first introduced to the public, television has been a common appliance to almost every household around the globe as a means to get information and entertainment. However, as television programs become more in tune with real-life issues and events, concerns have been raised with regards to the negative impacts of television to younger audiences. While there are groups stressing that these negative impacts can be lessened through strict program monitoring and parental supervision, others fear that television content can affect viewers even if they are immersed briefly with such content. Like its impact in adults, television Continue reading...

Abstract

The world of social media is currently the most popular and highly trafficked Internet entity for sharing information and promoting products. The largest of the world’s corporations have been utilizing this amazing tool for the convenience of their buyers and even for providing pertinent information about their products and services. When online businesses and corporations learned of heavy consumer Internet traffic, the software and Internet designers and creators developed the tremendous idea of converting online presence into a monetization journey. Social media has evolved into an unavoidable presence online that owning a business without a website or web Continue reading...

Introduction

“School shootings” generally evoke strong public reaction and outcry. The incidents of “school shootings” that took place between 1997 and 2001 showed that the USA is at the collapse of ethical values as a result of delinquency in the society. Indeed, the incident, “Columbine has become a keyword for a complex set of emotions surrounding youth, risk, fear, and delinquency in 21st Century America” (Muschert, 2007). The theorist Stein (2000) labeled “Columbine” a representation for the “crisis of youth” society.
Thus, considering the rising publicity and public sentiments regarding “school shootings,” the researchers have been figuring out the different Continue reading...

COMMUNICATION THEORY AND RESEARCH

Introduction
Media-effect theories conceptualized the effects of media on the society. These empirical theories developed because they were more credible than speculative theories earlier used in media research

The theory paints media as part of several factors defining societal behavior (Schultz, Duane, Sydney & Schultz, 2003). It was founded by Lazarsfeld.

Strengths

This theory has been said to have many strengths and weaknesess as listed below
• Views media as part of a larger influencing system in society (Baran & Dennis, 2002).
• Views the effect of media in society as a balanced phenomena
• Based on Empirical research (Magazine Publishers of America, 2000)
Weaknesses
• Continue reading...

This research paper mainly focuses on reality television shows and the politics behind the television industry in Hong Kong. The paper will discuss several aspects of reality shows and the politics behind them. The paper will first, look at the reason why people in Hong Kong choose to watch reality shows from one channel over other channels in the past ten years. Secondly, the paper will focus on how television companies in Hong Kong choose to support different political stances and how their productions of reality shows are involved in politics. Thirdly, how the reality shows change in Hong Continue reading...

Comparing the Differences in Independent News Articles vs. Mainstream News Articles

News articles are an important aspect of the media. These two types of news articles vary in the manner in which the news is represented to the audiences. Independent news articles and mainstream news articles have features and characteristics that distinguish them. These characteristics give these two forms of news articles a specific aspect that facilitates the distinguishing aspects between the two and other forms of news articles. Nevertheless, independents news articles are flexible and simple, which makes them better than the mainstream news articles. Despite the intended audience being similar, they differ in the manner in which the Continue reading...

Executive Summary

This comprehensive marketing proposal is regarding the unique product name Lucky Person (LP) Smart TV. It will analyze the Smart TV market in depth and provide the reader with a more lucid understanding about our product.

Introduction

Similar to a smart phone, a smart TV provides a variety of "Internet-connected services" that usual TVs cannot provide. It has the equal of a processor constructed into it, offering a superior amount of amenities. Smart TV normally denotes to facility ideas connecting the broadcast of video content to a TV set through Internet. Smart TV offers comprehensive home entertaining to the customer. Continue reading...

Media has taken center stage in each and every human life on earth, especially in the twenty first century. The reason behind this is the advancement that has taken center-stage in technology. One cannot deny the progressiveness that science has brought out though innovations in technology. Appreciating this phenomenon will help us comprehend the role of media in our lives. Media will decide what we know about a particular event. With the cropping up of daring reporters, regular updates on the happenings throughout the world are things that we cannot miss to hear (Considine, 2009, pg. 64). Entertainment is Continue reading...

INTRODUCTION

Human beings are the ultimate communicators. The basis of civilization is derived from the communications between different peoples trying to live in one location. People and community could never have existed without the ability to communicate via language and many emotional and behavioral signals. As civilizations began to grow, people began to spread farther and farther apart upon a continent and later across the oceans. However, travel was lengthy and often dangerous, which led to the writing of letters. At the time the postal service was an innovation, but it was not particularly expeditious. People could wait months to Continue reading...

Introduction

Social media is one of the greatest developments in technology. The use of social media is now part of our daily lives and each day more and more people spend more time on social media. If one has access to the internet and a computing device, social media tools are at their fingertips. The increased use of smartphones has facilitated access to the internet anywhere and anytime. This has influenced how people communicate. Social media has also modernised the way we do business. In the modern times, organisations need social media strategies and presence in order to appeal to Continue reading...

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Abstract

Social networking has become pervasive in the 21st century. Almost everybody has a presence in the social media and there are many situations where the effect of social media is prevalent on the perceptions and predispositions of a person, effecting them either positively or negatively. Social media is a tool that promotes and aids communication. It is a way for people to express themselves, manage friendships and family ties. Is social media helping or hindering these ties? Continue reading...

Social media has a big impact on American culture nowadays. Today the first thing that most American people do is check up their computers or phones in order to get updated on what is happening in the world. Social media has become a vital part of everyday’s life when going to work, cooking breakfast, going in a bus people use it. Social media has improved drastically over the last century hence it has an influence on American culture. “The definition of social media is evolving with most explanations describing a fusion of technology, social interaction, and the sharing Continue reading...

Social media is one of the best marketing tools, which enables businesses to drive sales, build relationships and satisfy the consumers. The ‘social’ component of social media is a part of human interactions. Since people are social creatures, advances in technology have made it possible to integrate people with media in the form of social media, which refers to web-based social interactions among people. The increasing popularity of social media in the recent years has encouraged businesses to make the best use of social media for their organizational benefits. Various elements of social media, which include Twitter, Facebook, blogging Continue reading...

Education of children and adolescents is one of the main challenges of modern society. Education is a purposeful development of the growing human being as a unique individuality, ensuring the growth and improvement of the moral and creative abilities. Child-rearing is basically influenced by family and the environment in which a child appears to be, also the school, and the media. All these factors contribute to the development and improvement of the moral and creative abilities of the younger generation. And the special place among these factors that influence on the formation of the value system of children and Continue reading...

Mass Media Impact

Social media has a significant impact on people with the things that it airs and the things that the media airs influences people negatively, positively or continuously. The influence also affects the behaviors of the viewers, their culture, and their attitude and according to hypodermic needle model theory of mass media, the mass media has very powerful effects on its viewers. The media influences the minds of the audience within a span of seconds and since the media sometimes airs both negative and positive things, the viewers can be affected either positively or negatively. The perception also depends on Continue reading...

Mass Communication

Between the eighteenth and nineteenth century eras, Foucault has come to discover one of the most important discoveries in our society, and that is the “disciplinary societies.” These societies have reached their true potentials in the twentieth century according to Deleuze (1992). The author described these disciplined societies as societies that were enclosed in big spaces (Deleuze, 1992). In these enclosed spaces, the individual does not stop moving from one enclosed space to another. These spaces were characterized by their laws. As an example, Deleuze (1992) has reimagined it to be family first. Then school (when one is no Continue reading...

Introduction

National Broadcasting Company (NBC) is a broadcasting company founded in 1926 by Radio Corporation of America. The network is a commercial television broadcast and radio network that is owned by NBCUniversal, which is a division of Comcast. The broadcasting company has its headquarters in Comcast Building in New York City. The building is located at the Rockefeller Center, but the network has additional offices in Los Angeles and Chicago. The NBC logo, which was adopted officially in 1979, gives the network the name ‘Peacock Network’. This is because the emblem has many colors, which are shaped like a Peacock.
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Not a day goes by where people are not inundated with various types of media. We watch television, use Facebook, listen to the radio, surf the web, and read. When anything happens that might garner attention, it begins showing up trending on Facebook and gets the headline on the six o’clock news. Media outlets have their own specific goals in what they report and when. With so much information to process, people have begun to stop critically evaluating what the media shows. The media purposefully uses its platform to perpetuate their own biases and ideals.
An average American Continue reading...

Obviously, television has had a sustaining influence on American society, in particularly wielding an enticement towards the behavior and thought processes of youth. The influence of television upon American society has been so pervasive, and deeply felt, that it is difficult to know exactly where to start. Nevertheless, it is no secret that television as communication media has in many ways become an extension of all the digital media technology. What is meant by that? In other words, television’s power to influence has been reinforced by the integration with other technologies, such as: (a) the use of mobile Continue reading...

Introduction

Social media is a platform that hosts networks of people online. Social media was the result of Web 2.0, an online platform that allows users to create and share content in the World Wide Web (WWW). Hence, social media may be defined as a network of applications or platforms through which individuals create and share content with one another (Code, 39). Social media stems from different platforms – blogs and microblogs, social networking platforms, feedback or review sites, and forums and discussion boards among others (Zarrela, 3) Examples of social media include online applications such as Facebook, Twitter, Instagram, MySpace, Continue reading...

Abstract

The television continues to influence the lives of many people in terms of advances in technology, as an aesthetic medium, or a social force. It has reformed the way the world and the people live their lives, including attitudes, relationships, and behaviors. As a medium for entertainment, the television was able to establish a “relationship” with the viewers wherein people empathize with characters they watch on shows. As a result, there are moments when people would rather stay glued on TV rather than develop relationships with other human beings. They have become dependent on television for relaxation and source Continue reading...

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Social media increasingly become a full-fledged marketplace where potential candidates and employers can connect. Today, the social media is one of the key players in the recruiting and job search process. In the “Social Economy” where various social technologies streamline both social interactions and business processes, many companies are widely exposed to social media influence in the recruiting process. Though there’s a difference in the levels of adoption of social technologies between end-users and businesses (McKinsey Global Institute, 2012), many recruiters use the social media to communicate available vacancies and to screen and select candidates. Continue reading...

For many people the media has long been one of the main sources of information about life of the state and its laws. On the basis of their messages, citizens compose the vision about the level of crime, its nature and prevalence in society, the struggle of the state, its institutions for fight against crime. Today, the media plays a crucial role in society. It provides the necessary information, serves as a tool of reflecting views of members of the public. In addition, it is an indicator of the level of freedom in exchange of opinions, evaluations in phenomena Continue reading...

Introduction

Gasher et al (2012) Mass Communication in Canada tries to provide a framework for a deeper understanding of the history and the basic concepts of the rapidly changing and dynamic mass communication field. In details, the authors examine the vast topics of concern that has innumerable social implication on the mass communication industry. Some of the topics tackled include the revolution of music production, recording and sale; the life of print journalism in terms of past, present and future; impact of merging media companies in Canada. Moreover, the book also tries to establish media’s treatment of major events Continue reading...

2300 words
Media, especially the mass media, implies the range of media technologies that is aimed to reach large numbers of individuals and might be the whole nation like the television and radio. Mass media is mainly used to share information to many people in a bid to change behavior, pass across important information and sometimes urgent messages by the government. Teenagers are in a stage that is full of activities and growth and as a result, change is occurring. During this stage, the emotions of a teenager are heightened significantly in the sense that they can easily be Continue reading...

Part 1 - The History, Evolution and Relevancy in Today’s Business World 2

The Main Concept - Mergers and Acquisitions 2
Distinction between Mergers and Acquisitions 2
History and Evolution of Mergers and Acquisitions 3
The Great Merger Movement: 1895–1905 3
The Period from 1916 to 1940 4
Part 2 - Practical Application of the Concept 5
General Electric’s Acquisition of Alstom 5
Merger of Media General’s with LIN Media 6

References 7

Strategic Challenges Involved in Mergers and Acquisitions
Part 1 - the History, Evolution and Relevancy in Today’s Business World
Before discussing the real life application of the strategic management concept under review, it is necessary that Mergers Continue reading...

The fact that a social media platform like Facebook has more than one billion regular monthly users is proof that social media interaction is a major characteristic of the modern age. This is not forgetting that there are other social media sites like Twitter, Myspace, and Whatsapp which make the number users even more. Considering the amount of time people spend with their devices communicating on social media as opposed to talking with physically available people, there has been concern whether social media makes us social or antisocial. Based on the fact that interaction on social media is a Continue reading...

Purpose

The company seeks to establish an approval process for the use of social media by employees in their position as representatives of the company. Social media is primarily a communications channel and also informative tool.

Definitions

Social media- It is an interactive online-based technology used for networking online, sharing information, analysis, and content development. The types of social media include, but not limited to, blogs, social-networking sites, photo and video sharing sites and chat rooms.

Social networking refers to building group chats and information sharing sites involving online groups or communities.

Policy
The Management authorizes use of social media on behalf of the company for business purposes only. Representing the company in any social media of Continue reading...

Report and critical evaluation

Republicans pushed a lawsuit against Obama on powers
Republicans filed a lawsuit against President Barrack Obama on Friday, accusing him of using his powers exceedingly in enforcing the Affordable Care Act. The legal action was taken against the Department of Health and Human Resource and Treasury Department. The lawsuit came hours after he made severe changes in the immigration system, rattling the conservative lawmakers. He set a stage for war between the republicans and himself on the limits of his powers as the president. The lawsuit threatens his health care overhaul and could change the executive powers forever.
Democrats Continue reading...

Pregnancy is one of the most incredible and lives changing experience any woman could get in her life. However, it can only be an amazing experience when the child comes with great responsibility and maturity. Unfortunately, in our world today, instead of seeing mature and responsible women having babies, we see babies having babies. Teenage pregnancy is an issue that is growing enormously in the world today. In the United States, teens aged 15-19 have a tendency of getting pregnant each year, and the number is increasing tremendously. It has become an issue, and shows like 16 and Pregnant Continue reading...

This brief essay provides an overview of the state of television broadcasting in Canada. Several components of this industry are reviewed, including developments in programming, audience composition, technology inroads, business and international initiatives.
The Canadian Radio-television and Telecommunications Commission (CRTC) is an independent public authority that regulates and supervises broadcasting and telecommunications in Canada. Its role in broadcasting “is to balance the interests of consumers, the creative community and distribution industries in implementing the public policy objectives established by Parliament” (“Canadian Culture”).
Canadian television employs almost 60,000 people working with $4 billion each year to develop content made Continue reading...

Dove is a recognized brand of soap manufactured by Unilever (Unilever.com, 2015). The brand’s primary mission is to help women realize their beauty potential by getting them involved with products that offer real care (Unilever.com, 2015). Dove believes that proper care is the secret behind beauty. Thus, Dove aims to bring products that enhance the hair and skin condition and offer a pleasurable care experience (Unilever.com, 2015). Since the inception of the product brand, Dove has placed high regards to women, regardless of the ethnicity and race. Dove believes that no woman must feel left out from the Continue reading...

Media and Culture

When we relate media into our culture, we are referring to the influence of mass media to our society. It is the way media which includes television, radio, and the internet affect the daily life of the people. However, this effect varies from country to country. Since we are talking about culture media, it still depends on how cultures work and how media mixes into the process of practicing it. In this paper, we will look into American, Saudi Arabian, and Turkish culture media. This aims to describe and analyse the effect of each media into its own culture. Continue reading...

Communication vs. Internationalization of News

Introduction
Internationalization of news is the development and designing of news to make it apply in a content that enables reach for varying cultures, languages and regions. It serves communities by providing forums for sharing ideas and helping one another to further agendas that are international. Through internationalizing of news, the world gets to be informed about strategies and outcomes with key issues being given further research and advocacy. Activities of internationalization give focus on implementing strategies that are comprehensive in institutions. The developing of internationalization removes barriers to localization and international deployment (Klabbers and Sellers, 2008). Handling of Continue reading...

Abstract

Data mining has evolved into a complex knowledge-seeking venture that provides variable perceptions of viewing data. Previously data mining was intended for extracting useful and extensive information to be used for potentially any application. Several databases allowed discovery of past information through complicated software and hardware reading to make any application understandable without excessive learning about how the system really operated. Ironically data mining has been created by the human mind yet the concepts transitioning into practice has been complicated through its evolution through the usage of data. But sometimes when data systems are subject to improvement and evolution, Continue reading...

In “Real-Time Feed: The CNN Effect”, Rushkoff argues that narratives enable people to understand and grasp the issues of the day, but they can also can disrupt people in the present day format of 24 h news networks with CNN effect. Since the 24 h news lacks a narrative, people do not know what is going on and are stuck in doubt, shock and fear of terror. I will argue that a clear lack of narratives in news tend to mislead the viewers as the crisis and calamity reported can only shock people at first glance and they do Continue reading...

a specific goal of an organization or individual

Introduction and Synopsis of Article / Case

Digital media is any kind of media that can be distributed, viewed, created, preserved and modified on computers. Digital media includes different types of media from audio as an example mp3 or e-books, websites and webpages, video and digital images and also the social media. Combined also with the internet, digital media had a big influence and a significant impact on culture and society nowadays.
For supporting my arguments on this case study I have pick up a sport organization were I could analyze the strategies used and how this affect Continue reading...

INTRODUCING SOCIAL MEDIA AS AN INFORMATION SYSTEM SOLUTION FORTHE ORGANIZATION

The organization will deploy Facebook, Whatsapp, Twitter, and YouTube. Through Facebook pages, the organization will be able to monitor the number of people following it. Ideally, Facebook will help the organization advertise its products at low costs to its target customers. The employees will use Facebook to post the links to the organization blogs hence this will help in advertising. From the Facebook page comments, the company will obtain feedback from its clients hence this will facilitate the improvement of the services and products it offers. However, Facebook might have a negative impact on the organization since the employees Continue reading...

Introduction

Media is an important medium of mass communication that has developed its presence in the globalised world. With the development in the technology the medium of communication has also changed and media has become an important part of our daily life. It has positive as well as negative impact on the viewers which depends on the views and ideas of the people utilizing it in their daily life. After a hard and struggling working schedule of daily life there comes the need of entertainment and social communication in human life to comfort their mind and relax to give rest Continue reading...

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How Media Affects Adolescents

The society today is saturated with media and it has propagated deep into the lives of people; young, adolescent, adult and elderly and it deep impacts both sociological and psychological. The psychological impacts of media are those that are in return related to the sociological impacts, whereby society becomes what media teaches them and it tries to replicate what it has absorbed through the various forms of media via imitation and acting it out. Where on the one hand media plays a vital role in educating, spreading Continue reading...

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Introduction
The social media refers to the social networking sites such as Twitter, Facebook, PinInterest, etc. These social media websites are designed to connect people socially with one another so they can interact and share their views together. Hence, the growing trend of social media has increased the customer traffic and the attraction towards these networks. This is more of a digital word of mouth phenomenon as compared to the face-to-face communication through which people used to interact and communicate with one another (Shama, p.10). There is no doubt that the Continue reading...

Introduction

One particular YouTube video by Carli Bybel, a make-up artist, has garnered more than 1.4 million views. The video features an instructional material on how the maker of the video has fixed her make-up for a birthday occasion. However, during the video, it is quite noticeable how cosmetic brands used by the model are being highlighted. Obviously, underlying the video is the marketing objective. Evidently, the video is meant for advertisement with some brands in focus. Of course, the maker of the video must have some interests in these featured brands aside from doing public service. Aside from garnering Continue reading...

The concept of copycat crime is related to a form of criminal act that was inspired or modeled by a similar crime that was described in fiction work or reported in a given media channel (Surette, 2014). It is critical to note that at times, high-profile crimes tend to inspire some individuals to commit similar criminal activities. In a number of cases, police authorities have argued that suspects were trying to be like those who committed similar crimes in the past. It is evident that media coverage of various issues affecting the society can have a negative or positive Continue reading...

Forewords

One's self-concept defines a lot of things about him. It defines the way he does things, see others and even academic and social performance. This and many more are the reasons why self-esteem or self-concept is very important. Self-awareness before and even after the advent of the internet can primarily be evoked with the mirror. However, Gonzales and Hancock identified that such self-awareness usually leads to self-esteem. Thus, during the early days of the internet and social networking, it was believed that the internet would also result to negative self-esteem but several studies have proved this to be wrong.( Continue reading...

Emergence of social media for instance Twitter and Facebook has enabled accessibility and ability to share enormous information by people. People can contact one another with ease through social media, for example; through blogs, texts, and phone calls. Use of social media has recorded a vast population approximated at billions across the world, ranging from students, employees, business persons, leaders at various capacities and even different presidents across the world. Through social media, people can keep in touch with, friends, family, and collogues who are in other countries with ease and at a cheap rate. Through social media, friends Continue reading...

With rapid development of digital technologies and impetuous increase of the role of Internet in people’s everyday life, developers of media platforms have found out that social media have gained special popularity among Internet users. Being an integral part of society’s life, social media platforms have changed the society itself. A plenty of today’s researches and studies are connected with the influence of use of social networks on person’s level of development, ability to learn, memory, concentration, patience, etc. The public concern about the issue exacerbated by the fact that a larger percentage of social Continue reading...

Step Two

Significance of the Case
The reason for covering this case is because the media's role in this general public is an element of how this society decides to utilize the media. Moreover, media association with the general public is both reflexive and at the same time influences mass society. Media is essential because it issues us some feeling of humanity as well as giving the individuals opportunity to interact with each other. We have a feeling of being a part of something more important to ourselves, and that is the reason Twitter and Facebook are well known. Apparently, this Continue reading...

Impersonal Communication:

ABSTRACT
The greatest change that modern technological advances have caused is how we communicate. From the beginning of internet chat rooms to present day social media, communication via technology has swept society and has had both, positive and negative impacts. While there are several positive applications for social media there appear to be far more negative side effects that need to be addressed. Social media is often misused and abused. Presently, social media is destroying the value of face-to-face relationships, diminishing interpersonal communication, is not endorsing diversity as was hoped, anonymity is making users less compassionate and, in many Continue reading...

Social media campaigns are transforming the way marketing and advertisements are conducted across the globe. Nowadays, the social media platform had become one of the most utilized interactive segments around the world. It is no surprise, therefore, that politicians are also turning to social media to give them a platform to reach their political targets. American politics took a new turn in 2008 when Barrack Obama took social media as one his campaign platforms. In the elections before, no presidential candidate had ever utilized social media as a way to address the public and send out his mandate. Therefore, Continue reading...

Introduction

Communication through symbols was gradually replaced with the invention of new tools like pens and pencils. Schools, offices and all other institutes were engrossed in using these writing tools where paper got its own related importance. Today, pens and crayons have transformed into human fingers and hands where as computers and tablets have taken the place of paper. Does this mean the world is progressing at a very fast pace? Or does it leave an underlying message of keeping the children away from the act of holding a pen? To understand this side of technology (Montgomery, 2000), the current Continue reading...

Assessing the various ways by which parliamentary affairs and politics are reported by the media is gaining prominence owing to a rising demand for freedom of speech and safeguarding the privacy of concerned parties at the same time. Politics and parliament are sensitive issues that require careful reporting as it runs risk of libel and defamation. Prominent names are involved in political cases, while reporting of court proceedings pertaining to cases of rape, murder, conviction etc. requires accurate data and quotes. Any misinterpretation can lead to severe outrage both from the public and concerned parties. Different countries have several Continue reading...

Social Media involve the online sharing of content through the Social Media networks. Therefore, Social Media is any platform that allows users to create content and share it with the rest of the users. Some of the major social sites include Facebook, Twitters, Myspace, Instagram, among others. The debate on the effects of Social Media has been ongoing for some time now. Some people argue that the Social Media do more harm than good while others claim that there are numerous benefits of Social Media in the society. The following are some of the advantages and disadvantages of Social Continue reading...

Gossip is a huge business today, and people never fail to go through those colorful pages of young women in their early 20's that are talked about in the gossip columns. It is not just the young celebrities who grab attention. Any pretty woman in the early twenties can make it to those gossip columns, as long as the media thinks she has everything to get noticed of the readers and viewers. Stories of sex, scandal, and a latest gossip means hard cash and more business. In most papers, it is those flirty gossip columns and show business stories Continue reading...

Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
A promotional strategy is a how a company informs its target market about its new or existing products and then persuades them to buy the product. Companies achieve this using the promotional mix which is made up of advertising, customer relations, personal selling and sales promotion (Kar, 2011).
Both Sony and Samsung use advertising to promote their television sets. They use TV adverts, newspapers, mail and billboards. Samsung unveiled a new marketing campaign dubbed “The curve Changes Continue reading...

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Introduction
The perils of social networking have been constantly echoed in most social circles nowadays. However, most people, especially the younger generation choose to ignore it because of its apparent benefits on their lifestyle. But not until a video in YouTube titled, ‘Facebook Parenting: For the troubled teen’ that the impact of social media such as Facebook and others have been placed on the spotlight once again. This video was about an angry father teaching his child some lesson when his child apparently posted some negative comments on her Facebook page. The father ended up shooting his Continue reading...

Television is a modern entertainment platform par excellence. The medium's growing popularity over years does not only indicate how invasive TV has become but also how influential over lifestyles and patterns. Set centered in living areas and homes, TV has become an integral part of household life. Often, whole layout designs are centered on a TV set. The positions at which TV's are set seem to enhance a sense of exhibitionism and watching. Further, as TV became a regular in households, modern workplace contexts began to embrace "screens" as not only on-wall projections but also as a means of Continue reading...

Introduction

Contemporary organizations have recognized the crucial role that social media marketing generates towards the achievement of goals. Current statistics revealed that “83% of marketers indicate that social media is important for their business” (HubSpot, Inc.: Social Media Stats, 2015, p. 1). One of the companies which acknowledged the relevance of applying social media marketing is Bass Pro Shops. A brief overview of its origin traced the establishment of Bass Pro Shops with Johnny Morris’ efforts to locate fishing tackle in 1971. Now, 44 years later, Bass Pro Shops have evolved to include outdoor equipment, as well as other accessories Continue reading...