Media Case Studies Samples That Help You Write Better, Faster & with Gusto

Question 14-10

The critical thinking issue discussed in the chapters is the entrepreneurial skills of the Red Bull’s founder; Mr. Dietrich Mateschitz. Often entrepreneurs create products after carrying out market research where there is existing markets and products. These entrepreneurs develop strategies to compete with already established brands in the market. The strategies can be product variation, cost and price reduction or both. Mateschitz chose a different strategy where he created a product that had no established market. In other words, there was not market for Mateschitz to research and analyse. He created a market for his product that others Continue reading...

Company background

Zara is the Inditex’s largest fashion chain founded in the year 1975 in Galicia, Spain. The chain has continued to generate highest profit margins for Inditex. Among all the chains, Zara is the most recognized chain since the majority of Inditex captured market is for it. The chain has fruitfully proven itself as a top corporation that is successful in offering service to their clientele. Zara rejects blow-out sales and media advertising and, as a result, it offers a substitute outlook to the clothing retail business model. In addition, Zara maintains the majority of its process of production Continue reading...

Hilary Andrews comes from a family of entrepreneurs. Her father ran a building and landscaping company and her sister ran a public relations company. Hilary wanted to be a beauty therapist so she left Sixth Form College to go to a private college ahead of going to work in a beauty salon. However it was not too long before she opened her own salon in Woking, in 1983. But Hilary got bored and felt unhappy with the insecurity of self-employment, so in 1990 she took a teacher training course and then a degree in education, going on to teach Continue reading...

Background statement

This case is about business meeting held by the president of All Children’s Pediatrics, Dr. Quon. This meeting is especially held for his specialty group which has lots of topics to discuss including issues of health insurance etc. The main issue under consideration is about marketing strategies of ACP as it is the age of competition and health care industry is booming day by day providing patients more facilities with the passage of time. The world is now moving form production orientation to the marketing orientation. Therefore, the participants of the meeting are concerned about the marketing efforts Continue reading...

Abstract

The researcher highlights that the key pros of new billboards placement from the perspective of Crestview Hospital are substantial increase in brand visibility / recognition and greater advantage in establishing new clientele. The only demerit is the high threat of competitive rivalry from Briarwood Hospital as its marketers will initiate aggressive marketing communications to ensure their public reach and sustain existing market share. Briarwood Hospital should opt for opening a second branch within Oakland city at any strategic destination to enhance its public reach followed by service portfolio extension and price reduction strategies. Briarwood should adopt an extensive online Continue reading...

This Paper was prepared for_________ taught by___________

Introduction
The latest issue of BBC News Health is dedicated to innovations in cancer therapy research. By BBC data, 50% of cancer patients survive through a decade, and the trend will be increasing every year (Walsh, 2015). So enhancing research infrastructure and surveillance efforts for cancer survivors was set as one of the key priority needs by CDC (CDC, 2004). In this news issue, Fergus Walsh, a BBC medical correspondent, dwells upon the new therapies and key issues preventing the scientists from effective cancer treatment, supported by real-life stories of real patients.

Problems in cancer research and treatment

Clinical trials. “The evil genius”, a metaphor Continue reading...

This assignment requires applying one of the most incredible tools of the strategic management “Porter’s Five Forces Analysis” related to the Beverage Industry known as Cola Wars. Porter’s Five Forces is a tool that usually works through five different angles which are as follows

Rivalry among the Competitors (High)

Beverage Industry is one of the matured and most lucrative industries of the United States (Barton, p.34). The market size of the Carbonated Soft Drink Industry of the United States (U.S.) is US$ 74 billion (Yoffie, p.2). Carbonated Soft Drink usually referred as Colas, and the wars among the companies which are trying Continue reading...

Question 1(20marks)

Based upon the articles provided, describe which four (4) external forces may have impacted Island Abbey Foods the most in the last several years. Discuss in detail the nature of each force separately, with examples.

Island Abbey foods has been at the forefront in technological innovations in order to improve their honey products for their vast number of customer base. Their extensive innovation was driven by the founders experience during their mountain excavation in western Canada. John Rowes (The Honibe® Story, 2014). Rowes has been researching on the honey making concept since 1990s- a technique that siphons moisture from Continue reading...

Executive summary

Digital forensics is a significant process that is needed in analyzing a crime that involves digital equipment. It is a field which has been developing with the way technology has been developing. It is important to understand the issues that has attracted research in the recent past. Digital forensics requires that a lot if human understanding and technological alignment in order to get what is happening with the case that has been stated. This paper will focus on the methodology of gathering digital evidence and carrying out investigations regarding a case. It will focus mainly on the procedures to Continue reading...

Hotels are increasingly targeting the millennials as they see them as being critical in their financial growth. The millennials love being connected to the social media platforms they love communicating with other millennials. The financial aspect that millennials can bring to hotels cannot be understated. The total population of the millennials is in excess of 75 million in the United States only. When this number is added with millennials from other countries, then there is a huge market gap. Additionally, the millennials do not have brand loyalty, and this increases the chances of the different hotels to target them. Continue reading...

Executive Summary

Erectile dysfunction, also called ED, is a common condition among men, especially those in their advanced age. However, ED affects younger men too, but due to the social stigma and embarrassment attached with the condition, younger men flinch from seeking treatment lest their condition becomes known to all. This stands a major barrier to the market expansion of ED medications. Of late, Viagra has the maximum market share in the ED market with Cialis following close second. If Cialis adopts a marketing campaign more focused on educating general public about ED, then it might help people break out of Continue reading...

Ethics in the Electronics Industry

Abstract
In recent years, significant media and consumer attention has been focused on the working conditions of foreign laborers employed in factories producing goods for sale in the US and other developed countries. Various human and labor rights organizations have reported that workers are routinely forced to work more than the legal amount of hours, greatly underpaid, and forced to work in unsafe conditions. As public outcry mounts, companies are increasingly forced to attend to these issues and keep pace with consumer consciousness and shifting consumer values. The purpose of this paper is to explore the ethical issues faced Continue reading...

Introduction

Gazelle is an online re-commerce company that is involved in receiving used products from the customers and gives them an appropriate price. After buying the used products they are then sold to the appropriate buyers by means of eBay. So, the company is more focused on providing innovation on the buying end rather than the selling end. The selling of used products is performed by eBay and the inventory life is estimated to be 11 days. Buyers of products from Gazelle have the opportunity to return in 30 days with money back guarantee and almost free shipping. The company Continue reading...

Background/Problem Statement

The digital/information age brought about by the developments in information and communication technologies have primarily shaped how individuals establish both the social environment and communication. As a result, this has influenced the fields such as education, culture, politics, and economy. The usage of social networks especially among the young users in this day and age has rapidly increased. Mark Zuckerberg together with his fellow Harvard University students and roommates launched Facebook on February 2004. As a social network site, Facebook has become a lifestyle and a habit within the daily life routine and influenced the way individuals interact and Continue reading...

10. Three-tiered Architecture – The individual’s computer has access to the user interface. This layer talks to the server, which in turns talks to the Enterprise server database.
12. Planning – This is the beginning phase. It is reviewing the data and systems to develop solutions. The purpose is to understand the business situation and how to solve a problem using the information systems. In this step, one analyzes the data and business functions and justifies need for new data to support those needs.
Analysis – This is the deeper analysis of the situation to find the key problems and develop Continue reading...

Introduction

The age of the internet dawned upon us in the mid 1990s. This new shift in communication and knowledge sharing thrilled us; the ones who saw it first. There was nothing that couldn’t be achieved over the internet. Chat rooms opened up for service and along with it, cyber bullying. Bullying is a behavior that is used by school going children to exercise a perceived dominance over others. It involves aggression, insensitivity and cruelty towards another child (Bullying & Cyber, 2011). The victim usually receives no help from friends or classmates. In fact, the risk in the number of Continue reading...

About the companies:

In this paper, we will compare the organizational structure of two leading organic food retailers in United States and United Kingdom. As for US, we have chosen Whole Foods Market that is the biggest organic retailer in the country with store count sprawling to 399 locations. The company also operates in Canada and UK, but at very small scale as 96.7% of the total revenue is sourced from native market only. On the other hand, as for United Kingdom, Sainsbury is the largest organic retailer in the country with 29% market share.

Common Challenge:

With growing demand of organic foods and Continue reading...

Group Members

Assignment 3
PROBLEM
With only $5,000 available for its advertising budget, what path with Sweet Leaf Bath Co. pursue in order to increase sales, realize profits and satisfy their future goals for the company? Therefore, the issue revolves around what type of advertising program will be cost effective and successful for Sweet Leaf Bath Co. to employ for its 2012 advertising campaign.

CRITICAL FACTORS

Demographic - The target group of consumers Sweet Leaf Bath Co. is seeking would be females age 25-50
Budget - With only $5,000 to use for advertising, Sweet Leaf Bath Co. must examine options that Continue reading...

Peanut allergies are more than the latest medical phenomenon. They have gained their fair share of the spotlight in recent years. When peanut allergies first emerged in medical circles, there was little known as to its cause or origination. To say that peanut allergies have grown in popularity might be a misnomer, however, this medical mystery has been commonly referred to as an epidemic. As more awareness has been drawn to it and evolving cases have emerged, it is no surprise that a sense of heightened panic has been created. In this paper the causes of peanut allergies as Continue reading...

Is dog food an attractive category?

Dogs have always been a favorite pet for a significant number of households across the globe and from what it seems, their number will keep rising (Calkins & Deming, 2010 p.1). Apart from that, people not only want to have o a dog as a pet, but also tend to keep more than one, especially those that consider their dog(s) part of the family. To more than 90 percent of dog owners, their dog is taken care of like another family member or a companion, which means they are willing to spend a considerable amount of money to make Continue reading...