Free Critical Thinking On Marketing

Google Inc. Image, Identity and Values

I believe that Google is one of the best/leading IT related companies in the world. It is because of representation all over the world and the wide usage of its applications in the midst of other companies producing the same products such as Yahoo. Given its wide usage as compared to its main competitors confirms that assertion that it is indeed a leader in terms of corporate culture. I also believe that google.com has the best corporate image with a well-established identity all over the world in addition to best values that ensures it remains the best in the world. It is a brand that is easily recognizable around the world and is associated with providing excellent service to a large pool of clients.
On entering the Google Inc. corporate website, the company immediately strikes you with a sense of imagination, innovations and creativity. The brand name is mostly written in a creative way depicting the events taking place at a particular moment. The large number of products ranging from Google search engine, Gmail, Google drive, and YouTube, brings the picture of a technological giant that offers products comparable to none. It is the same feeling one gets when using the Google products as they are the most efficient like the YouTube is the leading video sharing application (Google.com).
The values of Google Inc. are easily accessed through the company overview section of their website on the front page when you click “our company” then “10 things we know to be true”. They include, focus on the user and all else will follow, it is best done one thing, well. Emphasis on Faster than slow operations, Democracy on the web works, access from everywhere in the globe, Integrity (you can make money without doing evil), continued research, borderless access to information, bringing fun to work and the continued search for greatness. It is clear from the way the brand presents itself that it strives to be the leading technological hub in the world. In addition, the quality and diversity are well represented in the company’s range of products it offers to the customers globally. Locating the values statements is easy as it is only three clicks away upon entering the website (Google.com).
Google Inc.’s values represent to a great extent, the company’s claims about the culture of the company. For instance, diversity is visible in the inclusive nature of the company’s products that are customizable to suit the needs of various individuals from all over the globe. Diversity that Google claims to embrace is also evident in the constitution of their management team. The company’s management team comprises of people from diverse cultures and gender. Under “our culture” on the company’s website, they say “we hail from all walks of life and speak dozens of languages, reflecting the global audience that we serve” (Google.com). Its continued improvement and research validate the company’s claim of being more and more focused in improving the technology (Google.com).
Evidences to the claims of the company are easily seen when making use of their products. For instance, the search engine provided by the company provides instant results, and this is in line with their value that faster is better than slow.
Google has a vertical management structure given its upward chain of management i.e. the executive officers and the senior leadership who are in charge of various departments in the company. The CEO, Larry Page together with the co-founder Sergey Brin is at the height of decision making for the company’s operations. Below them are the presidents and vice presidents of various departments whose duties are delegated to them by the CEO, Larry Page. Also, the presidents of each department delegates work to their juniors at Google Inc. proving further that it has a vertical management structure (Google.com). Although the company may be striving to present a horizontal management style, the delegation of duties by some employees who are deemed senior presents the notion of their being a vertical structure of leadership.

Works Cited

Google.com,. 'Our Culture – Company – Google'. N.p., 2015. Web. 9 Mar. 2015.
Google.com,. 'Our Products And Services – Company – Google'. N.p., 2015. Web. 9 Mar. 2015.
Google.com,. 'Ten Things We Know To Be True – Company – Google'. N.p., 2015. Web. 9 Mar. 2015.