Free Essays on Brand to Get Inspired & Learn by Example

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

Executive Summary

Diesel is involved in the design, manufacture and distribution of kids’ clothes and sportswear, eyewear, earphones, fragrances (Fuel for Life and Only the Brave), footwear, furniture, leather goods, jewellery and watches. This report explores the opportunities and difficulties that exist in the market to introduce a new brand of condoms, on the back of the Diesel brand (Yahoo Finance, 2014; Diesel, 2015). It aims include:

Determining Diesel Jeans’ winning formula and the reasons why previous extensions have been very successful

Determine Diesel’s brand values and recognition
Assessing the nature of the competition in the condom and contraceptives industry
Find out ways in which Diesel condoms can fit into the Diesel brand and the Continue reading...

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Chain hotel and boutique hotel

The concept of hotel chains originated from the dawn of globalization and the introduction of commercialism. In fact, while hotels have previously been set-up as individual and independent from other subsidiaries, the need for expansion initiated the growth of hotels and creation of franchisees, subsidiaries and chains of ownership. In the paper presented to the EF International Language School of Brisbane, authors Vincent Das and Patrick De Groote opened with an elaborate definition of what a hotel and a hotel chain is all about. In the article, the authors defined a hotel as “a traditional, commercially run Continue reading...

The City and Date where it is located

INTRODUCTION
Incorporated in 1996, Abercrombie and Fitch Co. (A&F) is a departmental retailer operating stores and online shops for direct to consumer business. Abercrombie and Fitch, sells an assortment of merchandise, through its branches, including casual sportswear clothing, personal care products, and accessories for women, men and children. In-store merchandise is sold under the Abercrombie and Fitch, Abercrombie Kids, and Hollister brands. Girls merchandise including bras, sleepwear, and personal care products are sold through the Hollister stores and online under the brand name, Gilly Hicks. The company operations are in three segments: Online Stores, United States Stores, and International Continue reading...

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Analysis & Comparative Study of Nike Store

In a recent survey held by Brand Keys 2014, 32000 consumers from various industries were surveyed for their favorite brands in different categories to study the brand engagement and emotional loyalty. Among the 45 brands in retail, consumer engagement was highly influenced by emotional engagement, shopping experience and value for their money. Competing with the best brands Nike proved to meet the customer expectations by 91% according to the survey results that was much ahead than any other athletic or sports related brand.
Nike has always been considered an innovative brand due to Continue reading...

1. Developing Pricing strategies
The pricing decision plays a significant role in the success of a company, because price of a product or the service deliver a message regarding quality of the product or service. Some consumers are price sensitive and others focus on quality. in order to develop the pricing strategies the firms set the price objectives, evaluate the product-price relationship, estimate the cost and other limitations associated with the price, analyze the profit potentials, set the initial structure of price, and change the price when required.
Further, the firms can set various pricing strategies such as economic Continue reading...

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Brand identity is the term used by the brand managements in order to categorize the brand and products. Brand identity evaluates the recognition manner among the customer. A brand identity is developed on the basis of facts which an organization wants its customers to perceive. Therefore, the brand identity has to be constructed very wisely as it becomes the representation of a brand. The brand identity and brand image which is the result of customer perception regarding the brand, go hand in hand. In order to form Continue reading...

Personal reflection

The modern economy is not the economy of goods and services that was 50 years ago. Today’s economy is rightly called the experience economy, or economies of emotions – who creates a better experience (more than positive emotions) about their products (services), he won. The best impression is having the money by the company. Not up to the best is the money from a competitor and company’s brand is rapidly dying. And all the money invested in the development, production, promotion, etc. die too By the way, in order to create the impression of goods (services), it is Continue reading...

Question 1: A, B, C, D Brands.

Competing brands-Brand A is competing with Brand B, while Brand C is competing with Brand D.
There were all together 700 consumers who purchased Brand A in April. Among them 500 consumers bought Brand A in April and still purchase Brand A in May hence they are loyal customers. There are 200 consumers who purchased brand A in April, but switched to brand B in May. None of the 700 switched to Brand C and D in May after purchasing Brand A in April hence the competition is between Brand A and Brand B. As for Brand B, there Continue reading...

Executive summary

Marketing of goods and services plays a critical role in the progress of a business. This paper presents a typical Integrated Marketing Communications (IMC) Campaign Plan for Pepsi. Included in the discussion are four major areas. Firstly is the exploration of Pepsi as a brand. Here, the paper looks at Pepsi’s branding concept. In addition, it identifies the branding problem in question. Ideally, this is an analysis of the current market challenges facing Pepsi. Furthermore, this section provides the profile of the target market. Specifically, this consumer profile gives an outlook of the lifestyle, demographics, and the usage Continue reading...