Abstract
Al-Meera is a retail chain that operates over thirty three branches in Qatar. In the recent past, the retail operator has lost its market position because of dwindling customer loyalty. In this respect, it is necessary to determine the requisite factors in restoring customer satisfaction, a factor that is important in not only attracting, but also retaining its customers. This paper explores the role that branding plays in attracting and retaining customers at Al-Meera. This is done through the review of literature and a survey of selected customers from two branches. The study uses the quantitative approach, and more Continue reading...