Free Essays on Brand to Get Inspired & Learn by Example

Abstract

Al-Meera is a retail chain that operates over thirty three branches in Qatar. In the recent past, the retail operator has lost its market position because of dwindling customer loyalty. In this respect, it is necessary to determine the requisite factors in restoring customer satisfaction, a factor that is important in not only attracting, but also retaining its customers. This paper explores the role that branding plays in attracting and retaining customers at Al-Meera. This is done through the review of literature and a survey of selected customers from two branches. The study uses the quantitative approach, and more Continue reading...

Abstract

Al-Meera is a retail chain that operates over thirty three branches in Qatar. In the recent past, the retail operator has lost its market position because of dwindling customer loyalty. In this respect, it is necessary to determine the requisite factors in restoring customer satisfaction, a factor that is important in not only attracting, but also retaining its customers. This paper explores the role that branding plays in attracting and retaining customers at Al-Meera. This is done through the review of literature and a survey of selected customers from two branches. The study uses the quantitative approach, and more Continue reading...

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

In Partial Fulfilment of the Requirements In

Executive Summary
An analysis of the internal and external factors that influence Charles & Keith showed the brand’s weaknesses as well as existing threats that would be detrimental to the brand’s image or reputation and revenue. Various issues that affect Charles & Keith include existing threats, and the political, economic, social, technological, legal, and environmental factors that influence decisions and operations in the company. Considering the brand’s weaknesses and existing threats, its capabilities, strengths, and present opportunities prove that Charles & Keith may improve its brand and compete with other brands in the sector through a marketing plan that Continue reading...

Methodology

Research Philosophy
A market evaluation was directed initially through journal study to gather up-to-date material and information on the following topics: luxury cosmetic brands of South Korea, luxury cosmetic brands presence in the country, female consumers and their general trends, luxury apparel space, and market fulfillment in South Korea. This research and data accumulation allowed for a deep comprehension of the market that is currently operating in the luxury cosmetic brands space in South Korea as well as the mechanisms behind branding and marketing, and their emotional branches and how sentiment is triggered regarding brands. Key sources of data Continue reading...

Situation Analysis

According to business analysts, Starbucks entry into the Chinese market was a well-calculated move. Notably, one of the attributes and features of Starbucks is its ability and aggressiveness about changing its major operational facets when it enters new markets. This is controlled by how the company views the local market in relation to the competition they face from local tea and coffee providers (Nisen, 2012). The company's operations in China have been successful since its initiation, and the firm seems to have a bright future in serving locals with coffee (Datamonitor, 2010). For instance, there are plans to conduct Continue reading...

Month Day, Year

Brand architecture is defined as the brand structure within an organization. It provides the relationship between different brands within an organization while at the same time differentiating them from those of the competitors. The architecture simply addresses how parent brands should be managed in relation to other sub-brands. Brand architecture provides the customers and employees with an understanding of the relationship and value of existing brand structure in different locations. It’s through the brand architecture that the organization can tell the consumers why it is more advantageous to buy its products rather than those of competitors. There several Continue reading...

Introduction

Brand switching is the process of making choice of a same product or brand other than from the one that was previously used in routine. It is common that customers switch from one product or brand to another similar kind of other product; however, when it happens, the likely behavior of brand switching picture is built. If the propensity of customers to switch to other brands is known then it is easier to model the future relative positioning and market shares of competing brands. Customers evaluate any product or brand based on its attributes and compare them with the Continue reading...

Executive Summary

Diesel is involved in the design, manufacture and distribution of kids’ clothes and sportswear, eyewear, earphones, fragrances (Fuel for Life and Only the Brave), footwear, furniture, leather goods, jewellery and watches. This report explores the opportunities and difficulties that exist in the market to introduce a new brand of condoms, on the back of the Diesel brand (Yahoo Finance, 2014; Diesel, 2015). It aims include:

Determining Diesel Jeans’ winning formula and the reasons why previous extensions have been very successful

Determine Diesel’s brand values and recognition
Assessing the nature of the competition in the condom and contraceptives industry
Find out ways in which Diesel condoms can fit into the Diesel brand and the Continue reading...

[Institution Title]

Chain hotel and boutique hotel

The concept of hotel chains originated from the dawn of globalization and the introduction of commercialism. In fact, while hotels have previously been set-up as individual and independent from other subsidiaries, the need for expansion initiated the growth of hotels and creation of franchisees, subsidiaries and chains of ownership. In the paper presented to the EF International Language School of Brisbane, authors Vincent Das and Patrick De Groote opened with an elaborate definition of what a hotel and a hotel chain is all about. In the article, the authors defined a hotel as “a traditional, commercially run Continue reading...