Free Essays on Brand to Get Inspired & Learn by Example

Abstract

Al-Meera is a retail chain that operates over thirty three branches in Qatar. In the recent past, the retail operator has lost its market position because of dwindling customer loyalty. In this respect, it is necessary to determine the requisite factors in restoring customer satisfaction, a factor that is important in not only attracting, but also retaining its customers. This paper explores the role that branding plays in attracting and retaining customers at Al-Meera. This is done through the review of literature and a survey of selected customers from two branches. The study uses the quantitative approach, and more Continue reading...

Abstract

Al-Meera is a retail chain that operates over thirty three branches in Qatar. In the recent past, the retail operator has lost its market position because of dwindling customer loyalty. In this respect, it is necessary to determine the requisite factors in restoring customer satisfaction, a factor that is important in not only attracting, but also retaining its customers. This paper explores the role that branding plays in attracting and retaining customers at Al-Meera. This is done through the review of literature and a survey of selected customers from two branches. The study uses the quantitative approach, and more Continue reading...

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

In Partial Fulfilment of the Requirements In

Executive Summary
An analysis of the internal and external factors that influence Charles & Keith showed the brand’s weaknesses as well as existing threats that would be detrimental to the brand’s image or reputation and revenue. Various issues that affect Charles & Keith include existing threats, and the political, economic, social, technological, legal, and environmental factors that influence decisions and operations in the company. Considering the brand’s weaknesses and existing threats, its capabilities, strengths, and present opportunities prove that Charles & Keith may improve its brand and compete with other brands in the sector through a marketing plan that Continue reading...

Methodology

Research Philosophy
A market evaluation was directed initially through journal study to gather up-to-date material and information on the following topics: luxury cosmetic brands of South Korea, luxury cosmetic brands presence in the country, female consumers and their general trends, luxury apparel space, and market fulfillment in South Korea. This research and data accumulation allowed for a deep comprehension of the market that is currently operating in the luxury cosmetic brands space in South Korea as well as the mechanisms behind branding and marketing, and their emotional branches and how sentiment is triggered regarding brands. Key sources of data Continue reading...

Situation Analysis

According to business analysts, Starbucks entry into the Chinese market was a well-calculated move. Notably, one of the attributes and features of Starbucks is its ability and aggressiveness about changing its major operational facets when it enters new markets. This is controlled by how the company views the local market in relation to the competition they face from local tea and coffee providers (Nisen, 2012). The company's operations in China have been successful since its initiation, and the firm seems to have a bright future in serving locals with coffee (Datamonitor, 2010). For instance, there are plans to conduct Continue reading...

Month Day, Year

Brand architecture is defined as the brand structure within an organization. It provides the relationship between different brands within an organization while at the same time differentiating them from those of the competitors. The architecture simply addresses how parent brands should be managed in relation to other sub-brands. Brand architecture provides the customers and employees with an understanding of the relationship and value of existing brand structure in different locations. It’s through the brand architecture that the organization can tell the consumers why it is more advantageous to buy its products rather than those of competitors. There several Continue reading...

Introduction

Brand switching is the process of making choice of a same product or brand other than from the one that was previously used in routine. It is common that customers switch from one product or brand to another similar kind of other product; however, when it happens, the likely behavior of brand switching picture is built. If the propensity of customers to switch to other brands is known then it is easier to model the future relative positioning and market shares of competing brands. Customers evaluate any product or brand based on its attributes and compare them with the Continue reading...

Executive Summary

Diesel is involved in the design, manufacture and distribution of kids’ clothes and sportswear, eyewear, earphones, fragrances (Fuel for Life and Only the Brave), footwear, furniture, leather goods, jewellery and watches. This report explores the opportunities and difficulties that exist in the market to introduce a new brand of condoms, on the back of the Diesel brand (Yahoo Finance, 2014; Diesel, 2015). It aims include:

Determining Diesel Jeans’ winning formula and the reasons why previous extensions have been very successful

Determine Diesel’s brand values and recognition
Assessing the nature of the competition in the condom and contraceptives industry
Find out ways in which Diesel condoms can fit into the Diesel brand and the Continue reading...

[Institution Title]

Chain hotel and boutique hotel

The concept of hotel chains originated from the dawn of globalization and the introduction of commercialism. In fact, while hotels have previously been set-up as individual and independent from other subsidiaries, the need for expansion initiated the growth of hotels and creation of franchisees, subsidiaries and chains of ownership. In the paper presented to the EF International Language School of Brisbane, authors Vincent Das and Patrick De Groote opened with an elaborate definition of what a hotel and a hotel chain is all about. In the article, the authors defined a hotel as “a traditional, commercially run Continue reading...

Introduction

Other media used for communication are not comparable to the internet media. According to Shifman (17), the internet has increased accuracy (fidelity), can make increased copies of a material per unit time (fecundity) and the information can be stored in archives for a longer time (longevity) than any other channel of communication. The use of the internet in the marketing of various business enterprises and their products has proliferated the world market a great deal. In fact, the internet has served many to improve the reach of their marketing prospects to the extent of the whole world. In other Continue reading...

Marketing Management

In marketing, brands represent companies’ or products’ identities, encompassing the sum of perceived values associated with them, transmitted through graphical representations meant to create meaning in the audiences’ minds (Aaker, 1996). The brand identity concept defines the strength of the brands, but also how they are perceived in the consumers’ minds, how consumers consider that specific brands can resolve or answer to their needs, entering into the psychological or emotional field (Batey, 2012). Commercial agents utilize various promotional mechanisms for generating emotions and psychological associations between their products and the customers’ needs, inculcating the idea that the brands that Continue reading...

The City and Date where it is located

INTRODUCTION
Incorporated in 1996, Abercrombie and Fitch Co. (A&F) is a departmental retailer operating stores and online shops for direct to consumer business. Abercrombie and Fitch, sells an assortment of merchandise, through its branches, including casual sportswear clothing, personal care products, and accessories for women, men and children. In-store merchandise is sold under the Abercrombie and Fitch, Abercrombie Kids, and Hollister brands. Girls merchandise including bras, sleepwear, and personal care products are sold through the Hollister stores and online under the brand name, Gilly Hicks. The company operations are in three segments: Online Stores, United States Stores, and International Continue reading...

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Analysis & Comparative Study of Nike Store

In a recent survey held by Brand Keys 2014, 32000 consumers from various industries were surveyed for their favorite brands in different categories to study the brand engagement and emotional loyalty. Among the 45 brands in retail, consumer engagement was highly influenced by emotional engagement, shopping experience and value for their money. Competing with the best brands Nike proved to meet the customer expectations by 91% according to the survey results that was much ahead than any other athletic or sports related brand.
Nike has always been considered an innovative brand due to Continue reading...

1. Developing Pricing strategies
The pricing decision plays a significant role in the success of a company, because price of a product or the service deliver a message regarding quality of the product or service. Some consumers are price sensitive and others focus on quality. in order to develop the pricing strategies the firms set the price objectives, evaluate the product-price relationship, estimate the cost and other limitations associated with the price, analyze the profit potentials, set the initial structure of price, and change the price when required.
Further, the firms can set various pricing strategies such as economic Continue reading...

Introduction

Coach, Inc. is a leading accessible luxury brand, which is engaged in the design, production, and distribution of classic leather bags and accessories. Formed in 1941, the company operates in 20 overseas markets with 15,000 staff and 1,100 retail stores. The unique selling positioning of Coach is the notion of providing luxury items at low prices. In the era where companies focused more on haute couture and traditional brands, Coach uniquely targeted the upper middle-class segment of the market. At present, its production and quality control operations rest in the China, Hong Kong, France, Italy, Japan, South Continue reading...

Consumer Judgments’ Of Authenticity

Introduction
Credibility and authenticity are amongst the top five characteristics to look for in brands for billions of people all over the world. Every consumer wants open and clear communication from brands about how products are produced and created, however, only a few consumers feel that brands are accomplished in this area. The need for directness and authenticity from brands can be put side by side alongside other research, finding that people’s confidence in huge corporations is decreasing, and advertising agencies ail from declined honesty ratings. Due to such occurrences, the lack of confidence consumers tends to major Continue reading...

Since Zara store in Villagio mall opened its doors, it has established itself as a serious contender in the fashion business. Its highly fashionable designs continue to maintain the high standards of the winning Zara brand. The Zara brand focusses on customer service. Zara store offers high-quality modern clothing, shoes and accessories for women, men and kids at competitive prices. They offer a range of clothing such as shorts, trousers, dresses, shirts, and blouses. These range of clothes are accompanied by shoes such as jelly shoes, rubber raised driving shoes, lace up shoes, casual shoes, mesh training shoes, patent Continue reading...

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Brand identity is the term used by the brand managements in order to categorize the brand and products. Brand identity evaluates the recognition manner among the customer. A brand identity is developed on the basis of facts which an organization wants its customers to perceive. Therefore, the brand identity has to be constructed very wisely as it becomes the representation of a brand. The brand identity and brand image which is the result of customer perception regarding the brand, go hand in hand. In order to form Continue reading...

Introduction

Toxic Clothing
Several reports reveal that the clothing produced and distributed by popular brands have toxic chemicals in them. Luisa (2011) reported that fourteen famous brands do not conduct tests on the chemical content of textile they use to manufacture clothing. Based on the reports, traces of toxic chemicals found in clothing products include nonylphenol, which comes from the nonylphenol ethoxylates (NPEs) compound used by companies to wash textiles. Nonylphenol is detrimental to the health of human beings because it disrupts the hormonal balance and affects sexual development. Many research studies were also conducted to test the effect of Continue reading...

Personal reflection

The modern economy is not the economy of goods and services that was 50 years ago. Today’s economy is rightly called the experience economy, or economies of emotions – who creates a better experience (more than positive emotions) about their products (services), he won. The best impression is having the money by the company. Not up to the best is the money from a competitor and company’s brand is rapidly dying. And all the money invested in the development, production, promotion, etc. die too By the way, in order to create the impression of goods (services), it is Continue reading...

Question 1: A, B, C, D Brands.

Competing brands-Brand A is competing with Brand B, while Brand C is competing with Brand D.
There were all together 700 consumers who purchased Brand A in April. Among them 500 consumers bought Brand A in April and still purchase Brand A in May hence they are loyal customers. There are 200 consumers who purchased brand A in April, but switched to brand B in May. None of the 700 switched to Brand C and D in May after purchasing Brand A in April hence the competition is between Brand A and Brand B. As for Brand B, there Continue reading...

Article 1: The Differential Effects of Celebrity and Expert Endorsements On Consumer Risk PerceptionsBackground Celebrity endorsements are at present common in advertisements for nearly any kind of service or product available. Overall, celebrity endorsers reference the use of individuals with robust public recognition and employ the recognition on behalf of a consumer good by being integrated with an advertisement. The use of celebrity in the advertisement has led to the associative individual likeability, attractiveness, believability, and reputation towards the product under endorsement. Biswas, Biswas, and Das, (2006) sought to investigate the differential effects of celebrity and expert endorsements on Continue reading...

As the society advances, so must the theories whose fundamental ideologies base on the social change. The sociology of consumption came to light in the 1980’s, and the significant emphasis being laid on mass production, culture and material especially in the western societies. The proponent of the sociology consumption theory believes that this theory provides a platform for further studies on the urban, modern aspects of the society especially on the political and inequality alignments. These proponents believe that the corporation has been influenced by the issues of alienation, division of labor, social class, and other classical theory Continue reading...

Eileen Fisher is among the premier bridge line brands. The brand was established in 1984 and named after its founder. As a working person, Eileen Fisher had challenges finding clothing that was both stylish and comfortable and that expressed her personal style. She sought beauty and style but did not want to sacrifice comfort for these. Realizing that this was a common problem to many women in her circumstances, Fisher saw a market gap. The market at that time either offered eclectic style clothing, which was not acceptable in the office or structured career clothes that were not appealing. Continue reading...

In Partial Fulfilment of the Requirements in

SWOT Analysis: Charles & Keith 1
Background of the Organisation: Charles and Keith 3
SWOT Analysis 3
Strengths 3
Weaknesses 4
Opportunities 5
Threats 5

References 7

Background of the Organisation: Charles and Keith
Charles & Keith is a clothing company founded by siblings Charles and Keith Wong. In the beginning, Charles & Keith sold footwear for women. Eventually, the company expanded to ladies wear as well as bags and accessories. Furthermore, Charles & Keith invested in fast fashion. Fast fashion refers to a practice in the clothing industry that aims to produce new fashion trends from the runway straight to retail stores. In this Continue reading...

Introduction

Dunkin Brands is one of the most successful business entities in the United States. The company engages in its operations in the hospitality industry. Specifically, the company operates fast-food entities namely Dunkin Donus and the Baskin Robbins. Although founded in America, the company has grown in service and currently operates in 36 countries. This paper wants to explore Dunkin Brand by assessing its current and long term strategies. The paper will also conduct both an internal and external environmental analysis and ascertain if the company is operating according to their strategic goals.

Current Strategies

Dunkin Brands Group operations are centered in Continue reading...

Executive summary

Marketing of goods and services plays a critical role in the progress of a business. This paper presents a typical Integrated Marketing Communications (IMC) Campaign Plan for Pepsi. Included in the discussion are four major areas. Firstly is the exploration of Pepsi as a brand. Here, the paper looks at Pepsi’s branding concept. In addition, it identifies the branding problem in question. Ideally, this is an analysis of the current market challenges facing Pepsi. Furthermore, this section provides the profile of the target market. Specifically, this consumer profile gives an outlook of the lifestyle, demographics, and the usage Continue reading...

REPORT

Authored by: STUDENT NUMBER
REPORT

Introduction

Abercrombie and Fitch has been expanding into the European market, and is faced with a challenge of duplicating its feat in the American market into a market miles away. It would need the best and most appropriate marketing strategy to support the A&F brand. Will it need a segmentation strategy, targeting, or positioning, or perhaps any combination of two or even all of them in a one long integrated marketing strategy? Another decision the Company needs to make regards its product policy. It may have succeeded in its standardized product policy in the United Continue reading...

This paper starts with a description of current marketing communication, identity, and brand position of Plaza Home Health Services (PHHS). The researcher then provides a SWOT analysis associated with the current marketing strategy and brand image of the health services provider. The paper also presents a thorough assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy. Finally, the researcher will compare branding and communication strategies of a similar health services organization to determine whether or not Plaza Home Health Services should apply additional best practices into its current branding Continue reading...

Why Major U.S. Sports Leagues Are So Popular In Asia and How MLB and NBA Affect Asian
Why Major U.S. Sports Leagues Are So Popular In Asia and How MLB and NBA Affect Asian
Never before and never again in order to redeem the tough loss to Soviet Union in the 1988 Seoul Olympic, in 1992, Michal Jordan, Magic Johnson, Larry Bird and 8 other NBA superstars gathered together as a team in an effort to bring home the gold. Their mission was simple but very clear: “to reclaim the United States of America as the unarguable best basketball Continue reading...

Introduction

When it comes to snacks and desserts, one of the most beloved brands is Oreo. It is a sandwich cookie that consists of two chocolate wafers with a sweet creamy filling in between and is known as as "Chocolate Sandwich Cookies".  It is now the best selling cookie in the United States ever since it was introduced in 1912. It is distributed worldwide through a variety of sales and marketing means. Based on its success, we look at how it fared in the Brand Report Card by Kevin Keller.BRAND REPORT CARD FOR OREO(On a scale of 1 (lowest) Continue reading...

Researchers forecast that the world sports wear industry may exceed $126 billion in 2015. The market is determined by a trend to more active, healthier lifestyles, with women and older people getting more active.
According to Pearson (2014), the sports and fitness clothing market of the world is very fragmented, there are a lot of brands, from simple cheap brands to very expensive prestigious names. In such an environment, even very successful brands must work hard to keep their market share. Challenges that sports apparel companies face include tough competition, changing trends in fashion, and price-conscious consumers.
The fitness Continue reading...

Business level strategy: Procter and gamble (Strategies and recommendations)

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Executive Summary

William Procter and James Gamble founded Procter and Gamble in the year of 1837, and started working as a candle and soap maker. It is a consumer goods manufacturing company whose slogan is improving lives and moving towards betterment with time. Unique Selling Preposition of Procter & Gamble is “our one product is equal to one vaccine towards the betterment of consumers”. It markets its products in more than 180 countries around the globe. The product being offered by Procter & Gamble are health care, grooming, beauty, home care and fabric, family Continue reading...

Executive Summary:

The shampoo market is expected to be an increase by $25.73 in 2019 (PR Newswire, 2014). Shampoo industry target audience on the basis of lifestyle and need of customers in which the demand of Anti-Dandruff shampoo is 20%. Head & Shoulders is the most leading Anti-Dandruff shampoo. However, it also faces some internal and external factors which can directly or indirectly be having impact on its growth. As it is growing, it is also improving itself by doing line extension. However, with the increasing opportunity, the competition is also getting very high. Head & Shoulders can tackle these competitors by improving Continue reading...

Gillette

Introduction
Gillette has been known for long because of its innovation in marketing strategies and development of products. Within the competitive razor and blade market, Gillette has been competitive and holds a market share that is commanding and worldwide. In 2006, Gillette had its peak of innovation because of the introduction of a fusion 5-bladed razor. Presently, innovation of razors and blades has been thwarted by insufficient technology and reluctance of consumers. Consumers are not in a position to pay for greatest and latest technologies of shaving. Gillette has had product leadership, product innovation, integrated marketing, pricing strategy, segmentation, Continue reading...

Introduction

The modern dispensation is constantly and persistently engaged in establishing measures that can enable them have a competitive advantage over their competitors. Ideally, the objective of every company is to increase their market portfolio as a measure of enhancing profitability. Positioning and differentiation strategies employed by each entity determine the success rates of the individual companies. The hospitality industry is one of the areas where competition and constant expansion is witnessed on various occasions depending on market volatility. Hilton and the intercontinental hotel are some of the companies in the hospitality industry that have experienced immense success through their Continue reading...

Introduction

The internet has offered the worldwide audience instant information. Ideally, it has facilitated the broad connections to billions of individuals as well as a revolutionary form of communication. Marketing has turned out to be direct, highly focused, and more and more interactive due to the ongoing advances in communications technologies and database management (Hauser & Lewison, 2005). The marketers are now more and more able to interact with their clients directly. Interactive marketing is always evolving and developing at a very rapid pace. In essence, interactive marketing is more effective than the traditional direct marketing, and this explains its rapid Continue reading...

Academic literature supports the concept that if an influential soundtrack or song is played in the ad it tends to increase the audience attention, and it will be understood and noticed readily. The music in the ads has significant role in enhancing the emotional response and level of enjoyment for the audience. It infuses positive influence on the mood, will help in memorizing and recalling the brand and will also be very helpful in developing a strong association between the well-recognized brands and most loved sound tunes. This association will fortify the intention to buy and greatly increases the Continue reading...

Sociology of Consumption

During the past few months, I have analyzed my purchasing record and understood my consumption habits. As such, I have realized that this purchasing record and consumption habits speak about my identity and personality. The analysis of my purchases has led me to understand and develop a clear picture of what I buy and how it influences who I am as an individual. Looking at my consumption journal, I realized the purchases I have made during this period reflect my age, social class, gender, and sexuality. The items that I purchase reflect my identity. In addition, most of the Continue reading...

Personal Branding

Personal Branding

“Sound bites” or “key insights” from my research on Havas Media
Havas Media belongs to the family of Havas Media group, which has three more brands: Forward Media, Havas Sports and Entertainment, and Arena Media.
Havas Media focuses on meeting the needs of the client by creating a unified culture that has teams that focus on delivering quality work for clients.
Havas Media has a wide range of clients that revolve around most of the industries like Coca-Cola, LG, McDonalds, Philips, Nike, Hyundai among others

The mission of Havas Media is uniting brands with people by using meaningful connections and steer businesses into success.

The Managing Director, Debi Kleiman, has a great reputation among Boston’s Continue reading...

Introduction

In the year 2003, after China’s accession to the World Trade Organization, the country was opened up to international trade and investments from most countries in the developed world. This report examines a possible plan for the expansion of Mission Hill Family Estate Wines, a Canadian wine brand to China. The purpose of this report will be to provide a thorough and comprehensive analysis of the markets, environmental conditions, product analysis and the assessment of a market entry strategy. In order to attain this end, the following objectives will be explored:

A critical evaluation of market entry alternatives;
Continue reading...

[Student Name]

Company information
Michael Kors Holdings Limited (MKHL) is international, publicly traded company, which works in three segments: retail, wholesale, licensing. The company’s products are offered in two collections: Michael Kors collection and the MICHAEL Michael Kors collection, the last one is positioned as accessible luxury collection. The products offered in both Michael Kors collections are accessories, including handbags and small leather goods, apparel and even footwear (Reuters.com).
The company positions itself as a rapidly growing luxury lifestyle brand. The brand named Michel Kors was established over 30 years ago and at the beginning of the brand Continue reading...

I have come to the determination that my personal brand will be designed to primarily target the audience demographic constituted by youth and adolescents throughout the nation in order to \ encourage the widespread recognition of and identification with my brand and through extension to use this large degree of social exposure to act as a positive cultural role model for youth and adolescents around the country. In order to attract the largest potential audience from which my brand may gain recognition and achieve success, I have decided to align the development of my personal brand with the widely renowned Continue reading...

Physical Address, Geneva

+1234572983

3873-2224

www.gendolce.com

Executive Summary

The Swiss luxury goods market is expected to post considerable growth in 2015 through to 2019 to reach more than CHF 6,107 million in annual revenues. The country’s high net worth population, a taste for luxury goods, excellent economic conditions and high consumer confidence have proven to be important drivers of the expanding demand for high-end goods. Specifically, the proportion of high-income and ultra-rich Swiss population has increased by between 4% and 7% while the country’s GDP expanded by more than 2% in 2013. Geneva is also home to hundreds of equally wealthy expatriates.
Continue reading...

The introduction of any new product on the global market can be difficult as many individuals prefer to use the products or brands that offer familiar, formal and informal reviews. Since the late 2000s, the cosmetic industry showed strength in its performance because of its natural components. The high-end personal care products labeled, Herborist, is slowly expanding on the global market as more individuals become aware of the strengths of the product. The cosmetic industry plays an integral role in the lives of many women and the daily introduction of products on the market has mixed results. The following Continue reading...

I used various brand-monitoring tools for my brand green irrigation technology brand. First, I meant use of blog comments. Through this tool, I provided the brand for the services I deliver and opened a room for other people to make their comments. Through the comments, I will be able to monitor the people who comment on the blog hence open a room for discussion on one to one basis in order to create more awareness of the brand. I will be reading and continue commenting more on the blog depending on the other people comments.
In addition, I meant Continue reading...

Intro

Stop. Look at your campaign, now back to me, now back to your campaign, now back to me. Sadly, your campaign isn’t mine, but if you stopped producing boring, traditional content and really took a chance on social media strategies, you could start building a dedicated following. Look down, back up—where are you? You’re on a boat.
For over seventy years, Old Spice has undergone several key alterations that drastically changed the perceptions of their brand and the principle of social media strategy. Old Spice is the leading brand for male personal care and has achieved Continue reading...

Introduction

The effectiveness of advertising can be difficult to measure because there are so many different ways that advertising can be considered effective. Whether or not the advertising is effective also depends on the needs of the advertisers. Traditional metrics include sales, brand awareness, and a positive attitude toward the brand (Brenner, 1972). There are a lot of elements that can increase or decrease advertising effectiveness, including the media used to present the advertising and the type of message. For example, some messages are humorous, gender biased, creative, and multicultural.
Modern advancements in technology have made digital media a huge Continue reading...

Research Question

Exploring the human inner feelings, latent desires and unconscious minds, how can marketers tap into specific types of customers’ unconscious psychology (psychoanalysis) for developing strong brands, attracting increased market share and implicitly more sales?

Introduction

Humans’ inner feelings, emotions thoughts, motivations or desires have been the subject of psychoanalysis since the psychologist and philosopher Sigmund Freud developed his therapy of curing troubled individuals by making their unconscious conscious (Held, 2009). Freud’s ideas about an inner self that is based on primordial and latent desires have been incorporated in various fields of study, such as literature, arts, politics or marketing.
Continue reading...

Conclusion on Loblaw and T&T Acquisition Analysis

George Weston Ltd that manages Weston Foods and its subsidiary Loblaw Companies Ltd. is an example of excellent economical management. The company’s recent acquisition of Asian grocery giant T&T has already made an impact on the supermarkets business and is expected to have tremendous changes in the future of produce companies operating in Canada. In its management, some strategies have been identified as having being key to its acquisition success.
The grocer bought T&T Supermarket Inc. in 2012 for $225 million as a means of enhancing its reach and service to a crucial market segment- Asian Canadians that Continue reading...

Term paper 2: Dunkins Brand Group

Term paper 2: Dunkins Brand Group

Dunkin Brands Group's current strategy seems to have been working very well despite the little challenges that come with its implementation. The company has franchised its restaurant business under the Dunkin's Donuts and Baskin-Robbins brands (Burke, 2012). Through this new model, the company has managed to franchise 100% of its business something has offered various financial and strategic solutions (Burke, 2012). This model has enabled the company initiate modern and more competitive marketing strategies, which seems to be more competitive than the traditional strategic approaches. The strategy also involves active menu innovation; franchise Continue reading...

Introduction

Sony Corporation is part of the leading business conglomerate Sony Group, which is engaged in the business of electronic manufacturing, music, motion picture and financial services (Morita, 2000). With its headquarters in Japan, it is spread across the entire globe and it ranks 105th in the Fortune500 list. Sony started its journey from a simple shop with eight employees in a conventional departmental store with a name, Tokyo Tsushin Kogyo. They got their first achievement through the development of Japan’s first tape recorder, which the owners named as Sony. The company changed its original Japanese name as the Continue reading...

Summary of Article

Wallace, Ellaine, Buil, Isabel,Chernatony, Leslie, and Hogan, Michael. Who Like You and Why? A Typology of Facebook Fans from “Fan”-atics and Self-Expressives to Utilitarians and Authentics.Journal of Advertising Research, 54.1(2014): 92-109
In this article, Wallace et al, argue that Facebook fans stand to benefit from a great marketing opportunity because of their loyalty and love for different brands. Additionally, attracting fans on Facebook is an important communications-marketing strategy for various managers. Equally, studying the four important groups of face-book fans can enhance and bolster brand communications and targeting strategies. Furthermore, various research studies have been Continue reading...

Introduction

The provides an optimization of promotional activities across Shampoo priority brands. The brands are namely X and Y and target the ready market of people who consumes the products. In this paper, we have sought the services of Nielsen Analytic Consulting, which is a consulting company. The company offers its modeling capabilities that would be efficient in helping the clients to answer the questions concerning the promotional efficiency. The questions that the consulting group contributes to answering are the ones that have been examined in this paper. This paper uses relevant data information to examine the promo modeling activities Continue reading...

Introduction

At the entrance door of a Wal-Mart, there are two elderly women who work as product demonstrators that are giving away small cups of coffee to the store customers as they walk in. The brands of the coffee that are being given away as samples are Wal-mart’s generic store brand and Maxwell House. However, the Maxwell House coffee seems to be selling more than its competitor, Wal-Mart coffee. Despite the fact that both coffee brands are the same cost and taste almost the same. There are a couple of advertising methods one worker is utilizing that the other Continue reading...

Communication Strategies of a Fashion Designer

Background
Based on the concepts covered in class, we have established that one of the functions of fashion is to communicate a message or vision to its target audience. Communicating this message or vision in fashion, however, necessitates the use of different communicators that serve as channels for the diffusion of this message. Our primary objective is to focus on the communication strategies adopted by a fashion designer. The succeeding discussion focuses on Sarah Burton’s work as the head designer for Alexander McQueen.

Lee Alexander McQueen worked for other labels before the designer was able to establish his Continue reading...

Introduction

The Malaysian brand Beaubelle is for body mind and soul harmony providing plethora of beauty products and spa treatment options. The brand aimed at becoming number one international wellness beauty and spa brand for treatment and care. The brand is a pioneer in providing some of the comprehensive and rejuvenating products and services by the means of health giving and solution oriented products for pampering and care. It is for smoothening of body,mind and soul.The most important aspect is that there is no gender bias in the company as it is amalgamation of beauty and treatment services for Continue reading...

Industry Analysis

Nike operates in the global sports apparel industry. It is one of the market leaders in the sports apparel market and its market share has increased from 3.9% in 2007 to 4.9% in 2012 and it is expected to grow to a 6.5% which shows that the pace of the growth of the company exceeds the industry average, especially in the period mentioned above. The world sports apparel market has an expected value of $126 billion in the current year i.e. 2015. The market trends in this industry are driven by health and more active lifestyles with the older Continue reading...

Analysis of Marriott International Inc. 2012 annual report

The main purpose of an annual report is to provide information to the shareholders, the public and stakeholders: it provides financial information, upcoming plans for the next year, introduces the company’s key personnel and board members to everyone, changing company conditions and marketing campaigns and strategies. It follows that an annual report gives a comprehensive highlight of your company’s achievements such as gains in the market share, sales increase, financial achievements, research advances, new machinery and honors or awards given to its employees or the company. In addition, the annual report serves to promote your company since Continue reading...