Free Essays on Brand to Get Inspired & Learn by Example

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

[Institution Title]

Chain hotel and boutique hotel

The concept of hotel chains originated from the dawn of globalization and the introduction of commercialism. In fact, while hotels have previously been set-up as individual and independent from other subsidiaries, the need for expansion initiated the growth of hotels and creation of franchisees, subsidiaries and chains of ownership. In the paper presented to the EF International Language School of Brisbane, authors Vincent Das and Patrick De Groote opened with an elaborate definition of what a hotel and a hotel chain is all about. In the article, the authors defined a hotel as “a traditional, commercially run Continue reading...

1. Developing Pricing strategies
The pricing decision plays a significant role in the success of a company, because price of a product or the service deliver a message regarding quality of the product or service. Some consumers are price sensitive and others focus on quality. in order to develop the pricing strategies the firms set the price objectives, evaluate the product-price relationship, estimate the cost and other limitations associated with the price, analyze the profit potentials, set the initial structure of price, and change the price when required.
Further, the firms can set various pricing strategies such as economic Continue reading...

Researchers forecast that the world sports wear industry may exceed $126 billion in 2015. The market is determined by a trend to more active, healthier lifestyles, with women and older people getting more active.
According to Pearson (2014), the sports and fitness clothing market of the world is very fragmented, there are a lot of brands, from simple cheap brands to very expensive prestigious names. In such an environment, even very successful brands must work hard to keep their market share. Challenges that sports apparel companies face include tough competition, changing trends in fashion, and price-conscious consumers.
The fitness Continue reading...

Introduction

The effectiveness of advertising can be difficult to measure because there are so many different ways that advertising can be considered effective. Whether or not the advertising is effective also depends on the needs of the advertisers. Traditional metrics include sales, brand awareness, and a positive attitude toward the brand (Brenner, 1972). There are a lot of elements that can increase or decrease advertising effectiveness, including the media used to present the advertising and the type of message. For example, some messages are humorous, gender biased, creative, and multicultural.
Modern advancements in technology have made digital media a huge Continue reading...

In the recent decades, after the end of the Cold War and stimulation of integration in Europe and world in general, the world has become a single international community with transparent boarders and freedom of movement for capital. Under such conditions, sooner or later medium or large business begins to consider expansion and its potential internationalisation. While the Western world countries are accustomed thinking globally for half a century, companies for the developing markets began to consider their strategies of internationalisation exactly in the last couple of decades. The main implications for the late-comers are that most of the Continue reading...

Business Plan

4. Executive summary
Online markets are now catering huge shopping target market via employing technological innovative techniques. Forecasted Global growth for retail online clothing business is 4.2. BE trendy, an online business entity is proposed in the document with a vision to create value for the international market via delivering at par expected services.
Sole proprietorship business entity idea is developed by considering the simplicity and ease of legalities of the decided form of business. Business is aimed to operate online clothing and accessories retail store to cater international markets. The core product of the company will be reputed Continue reading...

In this paper, we will discuss the book “Marketing in Context” by Chris Hackley. A brief review of the book will be provided along with detailed notes on the part of the book that relates to “Marketing as Communication”. The concept provided in the chapter “Marketing as Communication” will be analyzed and compared with other books and journal articles to find out the relevance of the concepts provided in it. The main concepts in the chapter will be discussed o enhance our knowledge about the concepts and explanation will be done with the help of examples.
The book “Marketing Continue reading...

Introduction

Nike, Inc. (and its subsidiaries) is easily one of the largest companies involved in designing, manufacturing, distributing and marketing athletic apparel, footwear, sports equipment and accessories for multiple fitness and sports activities. With operations across North America, Europe, Asia, Africa and the Middle East, Nike has is headquartered in Oregon. Nike, which employs 48,000 people, posted upwards of $25,313 million and $3,254 in revenues and operating profits in the year 2013. In the United States alone, Nike has 171 Nike Factory stores, 72 Converse stores, 33 Nike-in-line stores, and 28 Hurley stores, served by five distribution Continue reading...

1.0 Introduction
The report revolves around The Body Shop Company, which deals skincare and makeup products such as shampoos with the aim of analyzing the marketing mechanism in relation to the internal and the external environment. The researcher evaluates the Company’s response based on these external factors that may negatively or positively affect the firm depending on the strategy applied to respond since it is venturing into a new market which is Australia. The Body Shop Company will thus forms the basis upon which issues will be identified and evaluated based on the customer’s competitive advantage to Continue reading...