Brand Essays Samples That Help You Write Better, Faster & with Gusto

Introduction

At the entrance door of a Wal-Mart, there are two elderly women who work as product demonstrators that are giving away small cups of coffee to the store customers as they walk in. The brands of the coffee that are being given away as samples are Wal-mart’s generic store brand and Maxwell House. However, the Maxwell House coffee seems to be selling more than its competitor, Wal-Mart coffee. Despite the fact that both coffee brands are the same cost and taste almost the same. There are a couple of advertising methods one worker is utilizing that the other Continue reading...

Businesses are increasingly operating in environments that are subject to various factors. In that respect, it needs identification and consideration of relevant factors as a way of applying suitable strategies. In addition, globalization and technological advance are opening up the market for businesses to expand their operations with international ventures. However, the differences in customer needs and market factors require a balance between integration and local responsiveness as a means of enhancing long-term stainability and performance. In that view, this analysis uses the case of McDonalds to analyze application of the Integration responsiveness framework. To achieve the objective, the Continue reading...

INTRODUCTION

The aim of this report is to have detailed look over marketing activities and explain the concepts and process of marketing activities. In order to explain the practical implications of each concept, Coca-Cola has been chosen. Coca-Cola is an international organization and has its operations in more than 200 countries with more than 500 brands.

The concepts and process of marketing of Coca-Cola

According to Kotler’s definition marketing is a process by which organizations gain their objectives through the production and exchange of products and worth with others. It is about understanding the expectations of customers and ensures that services or products are meeting the potential Continue reading...

Product Packaging – Tropicana Orange Juice

Tropicana juice packaging was redesigned in 2009 and the brand lost more than 20 million dollars in sales loss, and several complaints from consumers. The key things I learnt about packaging are the Brand awareness, Positioning, and Value Propositions. Brand awareness, sub-brand awareness, and value propositions that provide more information about the product helps consumers make purchase decisions easily.

Product Packaging - Perdue Farms

The new packaging of Perdue farms uses visual metaphor communicating the brand positioning rather than using text on the packaging. The idea of using visual metaphor is excellent as brand positioning is about brand at its core. Examples of brand Continue reading...

Brand audit is an essential tool that helps organizations to determine the competitiveness of their products and services in relations to how the customers perceive them. It is an essential process that helps the organization to identify the market trends and come up with strategies of differentiating their products and services through creating a unique brand and competitive measures. In addition, brand audit enables management to position their organization in the market as well as adopt effective measures of gaining competitive advantage. This is the same process that could help Dewey’s Pizza in achieving their expansion plan in Continue reading...

1. Promotional Strategy
This section compares the present promotional strategy of the two leading motorcar manufacturing company in the world. It deals with the major brand names of the companies like Lincoln, Jaguar, Land Rover and Range Rover. But the report mainly deals with two brand names of the two different companies Ford Fusion and Toyota Camry. It can be seen from the market research that Toyota is the world’s largest automobile company and is also the most profitable company that is operating in USA but the company is facing a huge problem in the year 2015. Its Continue reading...

Executive Summary

The marketing plan outlines the background, the market, the potential and target strategies, and planned budget for theFlak’s marketing strategies and practices. theFlak is an online poll voting site aimed at interacting with and engaging online users, particularly social media subscribers, to vote on various important issues. Hence, theFlak offers people a platform to voice their stance, opinion, or perspective on selected issues in politics, sports, and current events among others. theFlak aims to generate revenue through online advertising. The greatest challenge for theFlak is outmaneuvering the existing competition (Luther, 2011). Nonetheless through collaborations with software and application Continue reading...

How Global Brands Compete?

Is Global Branding important to consumers? Why and how?
Yes, in the world of global consumer markets, ‘global branding’ is indeed very important criteria for consumers while selecting any particular brand. This is because proper branding creates a perception of higher ‘value’ in the minds of the consumers. By creating a unique image in the minds of its target consumers, a particular brand can succeed being the preferred choice of the consumers.
What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made.
While making Continue reading...

If there is an aspect that a prospective company should never overlook is the aspect of seeking to expand the market to the international platform. Globalization has wiped out the national and cultural boundaries, and thus reducing the world into a single marketplace. Mrak (2010) asserts that with globalization, businesses have been exposed to a plethora of marketing opportunities across the world. Furthermore, the uninterrupted advancement in technology being experienced throughout the world has facilitated the capabilities the opportunities of international markets. For instance, air travel and the advent of the internet have eased global communication and thus the Continue reading...

VICTORIA'S SECRET IN MOROCCO

CONTENTS

Introduction. 3

Marketing Mix. 3
Promotion Plan. 5
Promotion Budget & Implementation Calendar 6

References . 9

Victoria's Secret in Morocco
INTRODUCTION
Victoria's Secret (VS) is a U.S.-based women apparel company. Founded in 1977, VS has continued to grow into a unique women wear brand in U.S. So far, VS has international presence in Canada and Kuwait. Predictably, Canada is similar to U.S. market in many ways, not least clothing culture and wardrobe portfolio. Unsurprisingly, VS has 42 stores in different Canadian provinces, a distribution which emphasizes U.S.'s and Canada's cultural affinity, not least clothing (Victoria's Secret Store Locator, n.d.). Kuwait market is, however, Continue reading...

The current business is characterized by intense competition in almost every market or industry. For that reason, most organizations and companies have resorted to business marketing as the only way to compete appropriately with rivals within the marketplace. Marketing of businesses engages various elements that make it a success for most organizations. Among the elements includes, target market, market segmentation, marketing mix, product branding and many others. However, this particular paper objectively describes the market segmentation and targeting of Samsung Inc.
Market segmentation and targeting, in the opinion of Kotler and Keller (2012), helps the organization to reduce certain Continue reading...

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The vintage ads are famous for the styles and manner through they occupy the interest of the audience. That is why they are preserved to this date. The vintage ads reflect the styles, tendencies, characters, characteristic events and advertisements which are related to the past. Moreover, vintage ads comprise of a strong design of emotions which provides a story in the ad regarding the human beings. Despite its formation in the 60s and 70s which were quite the old days, one cannot be left impressed by the Continue reading...

PLACE MARKING RUBRIC HERE

Opportunity Analysis for
XXXXX
MKT103 – Introduction to Marketing

Executive Summary 5

Introduction and Company Background 8
Introduction 8
Company Background 8
Company overview 8
Situation Analysis 10
Market Analysis 10
Macro Environment Analysis 11
Political Analysis 11
Economic Analysis 11
Social Analysis 12
Technological Analysis 12
Legal Analysis 13
Micro Environment Analysis 13
Company Analysis 13
Competitor Analysis 14
Competitive market Summary 15
Consumer Analysis 16
SWOT Analysis 17
Objectives 17
Marketing Objectives 17
Target Market & Positioning 18
Selection of Target Market 18
Positioning Strategy 18
Positioning Attributes 18
Perceptual Map/s 19
Conclusions and Recommendations 20

Reference List 22

Executive Summary
The primary objective of Continue reading...

A significant change in the world in recent history is the millennial becoming the future leader. The generation that was born between 1982 and early 2000’s are defined as millennial, and they are over 1.8 billion globally out of seven billion populations worldwide. The number is larger than any other generation. A study from Oracle shows the millennial as consumers having high power of consumption. Their annual spending is expected to reach $2.45 trillion in 2015 and $3.39 trillion by 2018. The travel spending by this generation rose 20% since from 2012. Majority of the hotels, travel agencies, Continue reading...

In the recent decades, after the end of the Cold War and stimulation of integration in Europe and world in general, the world has become a single international community with transparent boarders and freedom of movement for capital. Under such conditions, sooner or later medium or large business begins to consider expansion and its potential internationalisation. While the Western world countries are accustomed thinking globally for half a century, companies for the developing markets began to consider their strategies of internationalisation exactly in the last couple of decades. The main implications for the late-comers are that most of the Continue reading...

There are a number of risks associated with beginning a new business, particularly one like Formula 2 Go. Parents are particularly difficult to market to in some ways, because they tend to be very concerned about what their child eats, drinks, or interacts with. Breaking into the market can be difficult, and there are certainly risks insofar as developing into this particular market is concerned. Because the target market is also varied—the target market being individuals looking after young children and infants—the information gathered also suggests that a variety of risk-management strategies are important for the longevity Continue reading...

Harley Davidson is an extremely well established company with a number of features that have made it successful throughout the years. When the company was founded, in 1903, the motorcycle market was very different. It seems strange to think that the same company that was established to bring motorbikes into fashion would grow to become the massive company it is today.
However, along with the massive growth of the Harley Davidson Company since its inception, there have been bumps in the road. The company is heavily associated with a number of less than savory elements, including the Hell’s Continue reading...

The adverts chosen in this analysis draw on the cultural values, hidden or overt desires and yearnings for actual or imagined sexual satisfaction (femininity and masculinity) and sense of affiliation linked to the purchase of certain products. Effectively, they exploit the consumers’ sexual inadequacies by attaching real or imagined sense of adequacy to the products. As perhaps best evidenced in the Abercrombie & Fitch’s adverts and the company’s advertising practices, these advertisements are dependent on the consumers’ irrational and subconscious emotional motivation to purchase a product, which serves to substitute other important considerations such as price, quality and Continue reading...

This is a very interesting and fascinating area of study since there is no one single model that can be used to summarize the whole communication process. By definition, marketing communication refers to all the messages and media deployed to facilitate communication between the company and the market. It is the better means through which the company can reach out to its customers and other stakeholders (Blick, 2011). The key objective of marketing communication is to create and sustain demand and preference for the product in the market. It is designed to bring an appeal of vision to the Continue reading...

Hospitality finance involves the essence of ensuring monetary components of an industry are overseen and organized in the right manner. Hospitality branding on the other hand, indicate the new strategy in which the hospitality sector take in order to improve its services. This concerns hospitality management that illustrates the returns, expenses accrued by the industry.
Typically, hospitality finance has a wider scope. Focus, however, is laid on the control of the finances in the hospitality industry in the branding process. Hospitality department is a unique area of concern since its focus is in the supervision of the expense on Continue reading...