Brand Reports Samples That Help You Write Better, Faster & with Gusto

1.0 Introduction
The report revolves around The Body Shop Company, which deals skincare and makeup products such as shampoos with the aim of analyzing the marketing mechanism in relation to the internal and the external environment. The researcher evaluates the Company’s response based on these external factors that may negatively or positively affect the firm depending on the strategy applied to respond since it is venturing into a new market which is Australia. The Body Shop Company will thus forms the basis upon which issues will be identified and evaluated based on the customer’s competitive advantage to Continue reading...

Compare & Contrast Report

Public Relations Efforts 4
Why the public relations effort was a success..7
Mitigation Factors 7

References.8

Cadbury’s Worm Case: The issue and its consequences
Cadbury India Ltd., now called Mondelez, which translates to “delicious world”, was conceived in 1948 in Mumbai, India (“Who We Are”, n.d.). It is an umbrella company which produces beverages, biscuits, cheese and grocery products, gum and candies, and chocolate bars; several brands are housed under Mondelez, including Cadbury, Oreo, Trident, Tang, Milka, Bourneville, Halls, Toblerone, and Jacobs (“Who We Are”, n.d.). The Company’s flagship brand is Cadbury Dairy Milk. Most of these brands Continue reading...

Introduction

Zara is a Spanish owned fashion brand that has expanded throughout Europe and beyond. Zara is retail fashion brand that concerns itself with the provision of trendy brands of attires that target high-traffic shops, within which they are sold. Zara targets young consumers and the fashion trends change quickly and it focuses on selling high volumes of its products. Zara makes an average sale of £5.6 billion each year and this is expected to increase as the brand undertakes further expansions into new markets like China and the Middle East.
The purpose of this report is to examine elements Continue reading...

1.0 Executive summary
The paper analyzes and evaluates the strategies and marketing environment of Haigh's company. It forms a basis of the company's vision of becoming the most successful and the top provider of chocolate in the entire country. The marketing strategies adopted by Haigh's group are correlated with other companies that comprise the major competitors in the chocolate market. This paper focuses on the long lasting strategies incorporated in the practices that are performed by Haigh; importantly they work to maintain an environmental friendly company. The company has established a unique approach towards attraction of their customers. Starting Continue reading...

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Integrated Firefighting Helmet

KEYWORDS

OBJECTIVE
The object of this paper is to ascertain the safety standards of the firefighting helmets. Specifically, this paper attempts to determine if there are any upper limits to the weight of the helmets. The research will be directed to determine if there is any optimal distribution recommended for the mass of the firefighting helmets. The fabrication process will be examined which support such standards which are recommended for the safety and security of firefighting personnel.

Research Questions

Precisely, this research is conducted to determine the strengths of the firefighting helmets and the impact Continue reading...

Summary

The global smart phone market has experienced extraordinary growth in recent times, with shipments rising by 40 percent in 2014 to surpass the 1 billion unit threshold and $ 266 billion in value (Ha, Oh and Lee, 2014). This report found out that these dynamics are caused by micro-environmental forces, for instance, markets, customers, competitors, and distribution/promotional approaches applied by firms in this industry. Additionally, these dynamics are also caused by macro-environmental forces such as demographic, economic, ecological, technological, cultural and political/legal.
The smartphone industry has become more complex, competitive and connected over for quite some good time. The industry Continue reading...

Completion Date

CONTENTS
1. Introduction... 3
2. Methodology ..... 5
3. Discussion...... 5
4. Findings......... 8
5. Conclusion..10
6. Recommendations11
References ..... 13
Strategic Innovation
1. INTRODUCTION
Success in present, global market conditions require much more agility and responsiveness to client needs. As organizational structures of global companies respond more swiftly to market conditions and client needs, conventional management practices become not only irrelevant but also constitute serious challenges to any strategic advantage a company could attain in a highly competitive market (Baden-Fuller, 2005). Further, a significant feature in organizational structure is emerging in company management which has redefined how internal Continue reading...

Management of E-Commerce

Management of E-Commerce

Introduction

Introduction of the internet and digital environment has altered the manner in which businesses and customers interact worldwide. It occurred through the creation of e-commerce. E-commerce involves the selling, buying or exchanging of services, information or products on the internet. It can also broadly include online collaboration with business partners, servicing of customers, and conduction of electronic transactions within an organization (Daniel, 2011). The process of e-commerce provides new opportunities by ensuring reduced transaction costs and access to information. It ensures easier interactions between sellers and customers in various places. If used properly, the digital environment Continue reading...

Introduction

This report is especially prepared to present the digital marketing-audit of KFC around the globe. It is important to mention that KFC is basically a renowned for his chain restaurant business in fast food category that specializes in preparing fried chicken. The company is headquartered in Louisville, Kentucky in the United States of America. The most noticeable fact about KFC is that the company is placed second in the chain restaurant industry after McDonald’s. KFC has 18875 outlets in more than 118 countries all around the globe as data has suggested as 2013. The company is having a Continue reading...

Executive Summary

This report presents the marketing strategy and the marketing mix for James Baxter Bakery. James Baxter's bakery will classify its target market according to geographic, psychographic, demographic and behavioral characteristics. The bakery's target market shall be residents and personal customer service and competitive prices are keys to maintaining the bakery's share of the local market in Australia. The bakery will offer good quality products at affordable and competitive prices and it will focus on taste, flavor, design and beauty of its products and it will not use preservatives in its products but will emphasize on the freshness of its Continue reading...

Introduction

Market environment refers to the forces which impact a business or a firm’s ability to customer satisfaction and ensuring that their relationship remains healthy. There are three levels of the environment which are; macro environment, microenvironment and meso environment Aras (2011).These forces can be within the company itself or originating from outside the company. The primary market environment in the UK is characterized by the continuous price increasing which significantly affects the various firms. The various retailers in the UK market usually react differently to the general increase in price. The reason for their varying response to Continue reading...

What principles are being discussed and applied?

Apple incorporation has continued to advance its market segmentation and penetration across the globe with through their aggressive innovation culture and product differentiation. The strategy was necessitated by the fierce competitive environment in the mobile consumer industry from Samsung, Nokia, LG, Blackberry and other low-priced phone manufacturers. In 2014, the company introduced the Apple watch into the market following successful sales in its iPhone products.
In the recent market updates, the company’s demographic segmentation marketing strategy targeting affluent consumers has caused a stir in the industry. Demographic segmentation is marketing approach that entails defining consumers based on their Continue reading...

Introduction

This report is going to focus on the value of word of mouth as a marketing tool for service organizations. At first, it will show the difference between the value of the word of mouth (WoM) and the value of the electronic word of mouth (eWoM) for both customers and service organizations. The report will also give a short description of netnography, its values of electronic word of mouth, and an analysis of anonymous quotations of online examples to assess the electronic word or mouth for a service organization’s marketing utility. Finally, it will provide a conclusion of Continue reading...

Digital Marketing at the Virgin Atlantic Company

Executive Summary3
Goals of Digital Marketing at Virgin Atlantic4
Marketing Tactics or Strategies for Virgin Atlantic7
Conclusion8

References9

Marketing
Digital Marketing at the Virgin Atlantic Company
Executive Summary
Digital marketing refers to the promotion and sale of brands and products using various forms of electronic media. Digital marketing is different from the traditional forms of marketing because it entails the use of methods and channels, which are instrumental in enabling organizations to carry out an analysis of their marketing campaigns. The analysis enables companies to evaluate the functionality of their marketing campaigns and determine whether the campaigns help in the Continue reading...

Introduction

Travelodge was created in 1985 at Barton under Needwood in UK is now a leading brand in the field of budget accommodation. Today it has more than 200 properties in the UK and Ireland and is present in most of major towns and cities. It has strategically entered in to a very competitive sector in the UK that budget accommodation, and Travelodge was the first to recognise the need for budget accommodation in the UK. The Travelodge targets two prime segments in the hotel accommodation business that is the families and the business customers . It was the biggest hotels Continue reading...

Internal and External Environment of Panasonic Corporation-UK

For any corporation, the stakeholders and employees require to obtain a basic understanding of their company’s performance, to enable activities such as investing or making long time contracts with each other. For this reason, the company’s market situation is assessed using different mechanisms. The environmental analysis helps in obtaining the details in regards to performance of the organization in the market, and its internal situation. One of the best ways for assessing the performance of the company is the use of SWOT analysis. The word is a short form, indicating strengths, Weaknesses, Opportunities, and Threats. A company Continue reading...

Analyzing Customer Segments

Executive Summary
Consumer groups or customer segments are essential aspects of marketing that the marketers have to keep in mind. The understanding of the segmentation of the markets gives the marketers the opportunity to evaluate the needs of that consumer group. Evaluation of the needs further enables the marketers to provide the consumers with their preferences (Smith). Moreover, such knowledge enables the marketers to gain competitive advantage over others in the same market. This report is a summary of research conducted on a consumer group in the UK.
The research aimed to find out the factors and aspects that Continue reading...

Introduction

E-commerce is one of the fastest growing aspects of modern technology. The emergence and spread of e-commerce have highly revolutionized the corporate world presenting various models of conducting business. E-commerce refers to business transactions in which the parties involved interact electronically instead of physicallyWhile some of the models may be easy to implement, and yields substantial profits, others may be a bit complex. To date, e-commerce is still evolving as technology grows almost daily. While many literatures today have focused much on the future of electronic commerce, it is interesting to trace back the early days of e-commerce. During Continue reading...

Introduction:

The human civilization has been very extensive in expressing its desires the use of art. It is evident that every nation worldwide has its own specific sets of art that represents their identity. Moreover, the limitation of the expression of art is almost on the infinite level. It includes the religion, politics, social life, human relations, animal and environment relations and even sex. In an instance, one of the species of Neanderthals has painted an illustration of animals on the ancient caves of France. As early as that, the Homo sapiens love to express their way of life through Continue reading...

MANAGEMENT REPORT FOR CAIFU INVESTMENTS LTD.

Management Report for Caifu Investments, Ltd
Executive Summary
Introduction
The purpose of this report is to offer information and recommendation to the Board of Directors of Caifu Investment Ltd. to use in making a decision concerning placement of capital. The two companies reviewed are Next and New Look corporations.
The garment industry is facing numerous challenges to operations today including trade union actions and pressure groups on the part of employees, rising costs of production based on oil prices, patents and trade regulations, and a constant demand to catch the eye of the fashion consumer. Competition is no longer Continue reading...