Good Essay On Group Number

Marketing Manager and Financial Manager

All profit-organizations are formed to provide services and goods to satisfy customers’ needs and at the same time to make profit. Profit is vividly necessary as it allows running the business, pay wages, taxes and develops life. Each member of the business organization should try to reach this goal and work together in harmony because all sectors are tightly linked. This is the first rule of business otherwise if a marketing manager does in own his way; strategic manager has his own points; financial manager does his own budget allocation the business will just stop and nothing more. As in the nature the sun is linked to the moon and everything, in business effectiveness depends on each other too.
In this case the marketing manager is absolutely wrong. He shows incompetence, he should know how to use limited sources maximum effectively as possible. If selling new product doesn’t bring any revenue he doesn’t manage his own duties. His duty is to increase sales (revenue) by increasing customers’ interest in the product. In addition he should discuss marketing budget with the financial manager. It is important for the marketing manager to work with finance department to prepare a budget and cost estimation of promotion campaign. They should allocate a specified percentage of sales revenue to develop a marketing budget. It may be from 10% to 15% of sales revenue. It depends on industry and competitors. Of course marketing expenses never should exceed sales revenue as the company must pay wages or dividends, taxes, runs business, pay employees’ insurance and many other things. Moreover it may have credits or other extra expenses. The marketing manager should understand it if he really does understand his tasks.
All sectors of company should work in close tight. Only this may guarantee a business success. I would advise the marketing manager to learn more about inner infrastructure of the company.