Role of the members of client’s buying center
The case in hand involves 3 members representing the buying center their roles are enumerated as follows:
Firstly, the lead engineer designs the project framework and explicitly defines the processes and material requirements.
Secondly the assembly line manager utilizes raw materials to assemble together and build the final product.
Thirdly the purchase manager makes the final procurement decisions post considering recommendations put together by his lead engineer and assembly line manager.
Type of buying decision they are making and its implications
The type of buying decisions made by the client representatives and its implications are as follows:
In this case the purchase decisions are made by 3 individuals:
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