Good Proposed Sales Force Empowerment Program Essay Example
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An excellent customer relationship management program will be necessary to help the company retain its current profitable clients. The company’salesteam will need to be empowered in order to enable it execute the CEOs mandate of a CRM program that will; enable the business retain its current profitable clients.
The first step in the program will involve ensuring that the sales team is in the right environment to work. It should be made sure that they have enough transport vehicles and other means to deliver products to customers in a timely manner. If the team does not have adequate transport machinery, it will fail in delivering products in a timely manner, and it will lose out on the profitable clients.
The program will also involve an evaluation of employee salaries to ensure that the sales team on the ground is satisfied with the remuneration received. Ensuring that the sales team is satisfied with their earnings will increase the team’s morale. With higher morale and commitment, the team will be able to retain all the current profitable clients.
The sales team will also be empowered with the required technology to carry out social media campaigns and interactions and with the current clients. Through the social media, clients will be constantly updated with new products. Offers meant to retain the clients will be communicated through social media platforms. A team of social media marketing experts will be incorporated into the sales team to carry out this role.
The sales team will also be empowered to carry out a reward system targeting the existing customers. The customers will be rewarded against pre-set parameters like the volume of merchandise purchased within a particular period or for each purchase made.
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