Sample Case Study On Beta Golf Case Study

Type of paper: Case Study

Topic: Golf, Sports, Company, Technology, Industry, Club, Investment, Finance

Pages: 1

Words: 275

Published: 2020/12/03

The Beta Group developed new golf clubs that it planned to launch into the market if there was any indication that the golf clubs would get a large market share. Bob Zider, the founder of The Beta Group, presented Beta’s golf club technology to executives of the company leading in the making of golf clubs, and the results were not bad. In a panel of five executives, two people considered the Beta golf clubs as excellent, one as average, and the other two as below average. The chief engineer said that the company was not interested in Beta golf clubs because the technology was not highly differentiated from the other golf club technologies. Beta needs to come up with significant inventions that would make its products stand out from those of other companies. Beta is also faced with major decisions that involve the selection of the best revenue model.
Beta’s investment strategy is based on several operating principles. Beta funds its investments by making deals with its financial partners. The company does not believe in borrowing money, and would rather not start the business. Beta creates and sponsors the company’s own investment opportunities so as to avoid high costs associated with investing in highly competitive sectors. The primary challenge in Beta’s investment strategy is ensuring that the business is able to achieve long-term success.
The golf industry has experienced a lot of growth, and has become very profitable. The golf industry is based on a hobby that attracts wealthy people. Beta is launching a new product in the golf industry because it wants to be ahead of the competition. The new Beta golf clubs have been made using new technologies that differentiates them from competitors’ golf clubs.
The revenue models include licensing of Beta’s technology to other companies; supplying golf inserts to golf club makers; acquisition of companies; and starting a company from the ground. I think the best decision is to start up a new club company because it will enable Beta to generate more revenues compared to the other revenue models. Three of the biggest companies in the golf industry achieved success because of starting up the new business. These companies include Cobra, Odyssey, and Callaway. In addition, the Beta team is capable of running a company because they believe in a structure that encourages innovation. Most of the companies in the industry are skeptical about new technology, and investors would mostly fund operation costs and working capital rather than innovations. Beta will be more successful if it starts up a company that will support all its innovations.

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WePapers. (2020, December, 03) Sample Case Study On Beta Golf Case Study. Retrieved May 27, 2024, from
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WePapers. 2020. "Sample Case Study On Beta Golf Case Study." Free Essay Examples - Retrieved May 27, 2024. (
"Sample Case Study On Beta Golf Case Study," Free Essay Examples -, 03-Dec-2020. [Online]. Available: [Accessed: 27-May-2024].
Sample Case Study On Beta Golf Case Study. Free Essay Examples - Published Dec 03, 2020. Accessed May 27, 2024.

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