The social media refers to the social networking sites such as Twitter, Facebook, PinInterest, etc. These social media websites are designed to connect people socially with one another so they can interact and share their views together. Hence, the growing trend of social media has increased the customer traffic and the attraction towards these networks. This is more of a digital word of mouth phenomenon as compared to the face-to-face communication through which people used to interact and communicate with one another (Shama, p.10). There is no doubt that the Continue reading...