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Introduction
Uber entered and revolutionized the taxi industry in few years. The contemporary concepts of ride share, private and luxury cars, convenience of smartphones to request a ride all were enough to shook up the taxi industry that has been monotones forever. However most of its “first times” standards were appreciated and adapted by some competitors too, but the pricing model of Uber has been under constant criticism from authorities and customers.
This paper discusses the concept of Uber’s pricing model as it relates to the core business of the
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