Introduction
Situated in the industrial city of Abu Dhabi, Emirates Steel was established in 1998. Only 35 kilometres away from Abu Dhabi city, the Emirates Steel is owned by UAE’s industrial conglomerate, SENAAT. With the state of the art equipment, the company produces steel sections, rebar and wire rods (Emirates Steel, 2014).
The goal of the Emirates Steel is to produce steel products efficiently and at competitive prices. To attain these, it has heavily invested in expanding its processing, manufacturing and information technology departments. Notably, in 2012, after successive investments of AED 11 billion, production capacity at the steel
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