This paper examines the strategy of Apple and how it helps the company to compete in the computer and electronic industry. It will review the central strategy and how it is applied to achieve strategic goals and competitive advantage. The paper will end with a presentation of recommendations on how to improve and enhance the competitive position of Apple
Apple’s Mission, Vision and Values
In the year 2013, Apple announced that its mission is to design the best personal computers and professional software and also lead the digital music revolution with their iPods and online stores. Therefore, the main reason why Apple was set Continue reading...