Write-Up of Rhetorical Choices in Multimodal Project
This multimodal project has advertised Yawkey Boys and Girls Club, an after-school club based in Boston, Massachusetts, using two modes: a Prezi presentation and brochure. This write-up provides further explanations on the rationale behind the use of said advertising modes, alongside discussions on the rhetorical appeals used: ethos, pathos, logos and kairos.
Using a Prezi presentation to promote Yawkey Boys and Girls Club effectively reaches the very audience it aims to target: children and prospective employees. There is an understanding that children spend a lot of time on the Internet, presumably both for educational Continue reading...