Almost every day, consumers are exposed to visual materials and advertisements that deploy rhetorical devises, language, and symbols in order to create meaning and draw people into the products being shown. Advertisements bombard consumers in newspapers and magazines as well as on the television and on the internet. While many people become irked by the ubiquity of these advertisements, the ads nonetheless retain a didactic function for those studying rhetorical strategies and elements. Indeed, advertisements themselves visually articulate an argument, as they contain assumptions, logical fallacies, certain kinds of appeals, and of course, claims (Effinger). Written text combined with Continue reading...