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“There’s just no other place in the world like it” (Isern, 2014).
During the past fifty years, the Flora-Bama Lounge and Package Store has transitioned from a small bar alongside the newly built road on a secluded beach into a brand known world-wide. Even though the surrounding area has become a major tourist destination, in so many ways, the Flora-Bama has remained the same.
The original owner showcased talent, providing musicians a venue in which to play in a location where there were very few options. It rapidly became the place where everyone wanted to perform. Continue reading...