Free Essays on IKEA to Get Inspired & Learn by Example

This paper would discuss the promotional strategies of two renowned companies namely; IKEA and Pottery Barn. IKEA is a Swedish company, and it specializes in selling ready-to-assemble furniture, kitchen appliances, and other home accessories. The unique selling point of IKEA is that the products they offer are of good quality and are available at affordable rates (IKEA 2014). Most companies have to compromise one for the sake of other, but IKEA has been able to stay consistent with providing good quality products at affordable prices. On the other hand, Pottery Barn specialized in providing upscale home furnishings and was Continue reading...

Ikea App Critique

Ikea App Critique

The Ikea App is an application that allows users to download the nearly-300 page catalogue of Ikea furnishings, knowledge, and home/office decorating for free.

How is it used?

It is used by downloading from the iTunes Store on the internet. It can be downloaded onto either a iPhone or an iPad.

What is good about it?

This app has several positive features, including a huge number of catalogue pages -- about 300. Also, its users can watch films and view 360-degree sets. Furthermore, 3D and Augmented Reality allows users to see items in their rooms for "virtual" viewing. The website promotion is extensive, as the Continue reading...

Marketing mix of IKEA

Pricing strategy
According to the IKEA website, the business idea of the company is to “offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. The main focus is on reducing the prices and this is achieved by building long-term relationships with their suppliers, opting for mass production and investing in highly automated machinery.

Product strategy

Keeping the designs functional, yet simple, IKEA concepts of designing furniture were a huge hit all across the world, and were further complimented by their unbelievably low prices. The Continue reading...

The use of mobile has been touted in the marketing world for a while and has proven to receive much success than television, print, and radio. Mobile is the only media that is growing at unprecedented rapidity. The other Media have exhibited a slower pace in growing. Advertisers are shifting from the traditional media and turning their focus to mobile digital media. The time spent on mobile by people is increasing significantly. Companies and organizations are coming up with apps that mobile users can access and get the range of products and services they offer.
Mobile use of social Continue reading...

The first interior is a large home, expensively furnished with french provincial antiques and offering beautiful views of a large property. Judging from the size and conservative design, it seems American. This is not in the city or suburbs but on a large piece of property. The house has high ceilings, huge windows and very traditional furniture and design. There is a large bookcase with a ladder, something you do not see in most homes. These are educated and sophisticated people. It is clear they are older, established and probably retired. There is no modern furniture. The kitchen is Continue reading...

Analysis of the New York Times’ Article, “Walmart Workers Demand $15 Wage in Several Protests” based on Principles Highlighted in Chapter 13 of Lloyd L. Byars’s and Leslie Rue’s Human Resource Management
(Student’s Full Name)

1. Analysis of Business Issue 3
a. What is the situation in the Industry? Trends? Competition? 3
b. What is the strategy of this company? 4
c. What are the main reasons for the development described in the article? 4
2. Human Resource Strategy 5
a. Which HR strategy needs to be embraced to support the business strategy in the given Continue reading...

Business

Part 1
Service Provided
I am Amy, a well reckoned Organizational Behavior Consultant. Enriched with a decade long experience in Organizational Behavior and human resource development. I formed XYZ Worldwide – my global consulting company in 2007.

About Me

My area of expertise is cross cultural mentoring. I have led from the front in many prestigious projects and served as team leaders in multiple blue chip organizations, working in the area of human resource management and organizational behavior. I have been invited to speak at many international conferences to address the challenges of cross cultural alignment in MNC’s. I am also Continue reading...

A significant change in the world in recent history is the millennial becoming the future leader. The generation that was born between 1982 and early 2000’s are defined as millennial, and they are over 1.8 billion globally out of seven billion populations worldwide. The number is larger than any other generation. A study from Oracle shows the millennial as consumers having high power of consumption. Their annual spending is expected to reach $2.45 trillion in 2015 and $3.39 trillion by 2018. The travel spending by this generation rose 20% since from 2012. Majority of the hotels, travel agencies, Continue reading...