This paper would discuss the promotional strategies of two renowned companies namely; IKEA and Pottery Barn. IKEA is a Swedish company, and it specializes in selling ready-to-assemble furniture, kitchen appliances, and other home accessories. The unique selling point of IKEA is that the products they offer are of good quality and are available at affordable rates (IKEA 2014). Most companies have to compromise one for the sake of other, but IKEA has been able to stay consistent with providing good quality products at affordable prices. On the other hand, Pottery Barn specialized in providing upscale home furnishings and was Continue reading...