INNOCENT DRINKS CASE STUDY
Innocent Drinks is a UK based favorite fruit smoothies’ producer and fastest emerging company. Company sale its products through different outlets. Company was started by 3 founders in 1999. Company has made several innovations and recognized for its uniqueness and quality products.
This report aims to analyze the organization structure, ownership growth, reasons of growth, and changes in strategies of Innocent Drinks. The strategic importance for Coca-Cola of acquiring the stakes of Innocent Drinks and influence of Coca-Cola on decision making of Innocent Drinks has been discussed. In order to gain the objective paper has been divided into Continue reading...