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Introduction A need to innovate existing marketing techniques has become a necessity due to the recent developments in the healthcare sector. The healthcare sector is defined as a stock category related to health care and medical goods or services. It includes biotechnology, health maintenance organizations, hospital management firms, and other medical product variety. The internet came and eased the access to information on medical products; thus any business dealing with healthcare must strive to provide more than mere products or services that are to help resolve an individual’s health problem. It is from this ideal that healthcare marketing, Continue reading...
