Entering new market is a responsible step forward for the company, especially when talking about the new product for the foreign market. International marking is not the same as marketing in the home country. ”Most executives are quite clear that international marketing is different from home-country marketing, and most multinational companies insist that their senior managers have international experience on their resumés” (Arnold, 2015). Marketing strategy of Peanut Butter's entering the Russian market will be highlighted in this paper. Therefore, US companies manufacturing Peanut Butter have an opportunity to enter the Russian market and have prosperous benefits from Continue reading...
