Meaning-making is an integral part of society. Cognitive dissonance and restlessness occur when an event, object, or phenomenon cannot be explained. This is why superstitions exist. Superstitions are described as an irrational, illogical explanation brought about by lack of knowledge and “fear of the unknown” (Merriam-Webster Dictionary). The question is how do superstitions continue to thrive in society? Such can be explained through the Operant Conditioning theory.
Operant Conditioning: Historical Perspective
Burrus Frederick Skinner is the proponent of the Operant Conditioning theory. The theory is rooted from Ivan Pavlov’s Classical Conditioning theory. B.F. Skinner. In 1901, Pavlov conducted an experiment to determine Continue reading...