Introduction 3
Campaign objectives 3
Target Audience for the promotional campaign 4
Red bull Promotional tools ...5
Red Bull Media tools 5
Suitability of the tools and, Media tools .6
Recommendations 7
References 9
Introduction
Red Bull is a popular energy drink that is owned by Red Bull Gmbh, a company based in Australia. The energy drink was introduced in the market in 1987 but, has grown to become the leading energy drink in the company (Red bull, 2015). Currently, the energy drink boosts sales of more than 3 billion pieces of cans per year(Red bull, 2015). The drink enjoys the largest market share in the energy
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