I Political, Legal, Economical, Ethical Environments
Vietnam is quickly emerging as a new economic growth center in the South-East Asia. International investors look for business perspectives in both the local market that includes 80 million of consumers, and in sites of low cost manufacturing. European and North American investors are interested in the domestic markets while neighboring countries investors like Taiwan are interested in using this country as an export base (Meyer, Thi Thu Tran & Nguyen, 2005).
Vietnam was ranked by the World Economic Forum 65th out of 142 states in 2011, with a remark that corruption is pervasive
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