Executive Summary
Tobacco was one of the most profitable businesses in the US during the 1950s and 1960s. However, after the discovery was made as regards the carcinogenic effect of tobacco and addictive substance, the government introduced an array of policies to curb tobacco sales and marketing, which reduced the total tobacco consumption in the world. However, tobacco companies continue to make money.
Altria, which is the largest tobacco manufacturer, is diversifying its portfolio. It knows that selling only cigarette will not be a good business strategy in the long run. It is diversifying into smokeless tobacco, e-cigarette and cigars. It
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