1. In 1999 both Amazon and Toys R Us experienced some difficulties in sales of their toy products. In hopes that combining their skill sets would lead to improved profit for both, they agreed to a cooperative alliance to last 10 years in which Toys R Us would be Amazon’s exclusive provider of toy products. The alliance deteriorated when Toys R Us noticed that toy products of other retailers on the Amazon site. In 2004, Toy R Us sued Amazon for breach of contract (Verified Complaint, 2004). Amazon counter-sued alleging that Toys R Us’ failure to provide product Continue reading...