Coventry Books E-Commerce Framework
Introduction This report seeks to analyze and summarize the overall framework within which Coventry Books would incorporate an e-commerce approach into its current operations. Coventry Books is a traditional brick-and-mortar retailer which operates purely on its physical premises and it has no online presence. Therefore, this report seeks to highlight the main considerations that the company should focus on in introducing an online approach in its sales and marketing activities. The main considerations that have been addressed in this paper include an introduction of the company to the various e-commerce models and frameworks that include the B2B and B2C. Continue reading...
