Introduction
PEST analysis is one of the analytical tools that are used in strategic management. The business environment that any business entity or an organization is influenced by a number of factors that determine whether the organization will achieve its maximum performance while utilizing limited resources. Some factors can be controlled by the management (internal) while others are beyond management control (external). Under PEST analysis, the external factors that are beyond organization management control are critically analyzed (Oxford University Press 31). Similarly, the same analysis can be conducted to analyze the market viability of a country, region or an emerging Continue reading...