Marketing ethics is defined as the set moral principles and regulations that deal with the issues related to marketing. The marketing of Power Master has raised controversy on the issue of target marketing. Target marketing is a marketing strategy that aims at targeting the customers in a particular geographical area or a certain class of clients. This is a strategy that aims at reaching out the prospective customers. Companies that use target marketing aim at reaching a certain target market for its products or services. The use of target marketing by G. Heileman Brewing Company has been in the Continue reading...