Example OF The Link To The Video: Critical Thinking
Type of paper: Critical Thinking
Topic: Bush, Commercial, Bill Clinton, Development, Social Issues, Marketing, Advertising, Unemployment
Analyzing a Political Commercial:
1992 Bill Clinton Campaign Ads
The commercial is championing Bill Clinton and generally the Democratic Party; and is against George H. W. Bush and other Republicans. It starts with showing the number of unemployment over the past eight years, which according to the speaker, has reached its peak during the reign of the Republicans. The ad then criticizes the republicans for having “stealing” the extension of unemployment benefits, cutting medicare for senior citizens, and trying to reduce college loans.
The ad’s main argument is that Republicans (especially Bush) have done many damages to the country’s economy and it is time they quit the politics and let Democrats (with Bill Clinton as president) enter. The word “change” is a repetitive word in election ads which is mentioned in this commercial too. The ad invites the viewers to vote for Clinton in order for a change in their country’s economical states.
The most apparent rhetorical appeal that is seen in the ad is logos - which happens when the speaker tries to persuade the viewer by using arguments that he or she will consider logical. The ad uses exact numbers and statistics to supports its claims. It also uses quotes from credible sources (like NewYork Times, Washington Post, and George Bush’s own secretary) to be more persuasive.
The commercial was definitely successful in convincing me that Clinton is a better choice than Bush. I did not have any statistical information about Bush’s government from 1989 to 1993, but as I watched the ad, I found the mentioned numbers and quotes enough to form a judgement.