Source: Toyota Motor Sales, USA, Inc. “Corolla 2015”. Photograph. Toyota.com. Toyota Motor Sales, USA, Inc., 2015. Web. 03 March 2015. <http://www.toyota.com/corolla/photo-gallery.html#!photos/4/undefined>.
1. Product introduction
In November 2014 Toyota Motor Corporation released its new 2015 Toyota Corolla (Latest Car Reviews). The 2015 model of Toyota Corolla did not drastically change comparing to its previous model in 2014. Yet the manufacturer improved several features of this car in order to better meet market expectations.
It is important to mention that there are several powerful competitors in the market segment, in which Toyota Corolla is sold, such as Honda Civic,
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