Consumer Case Studies Samples That Help You Write Better, Faster & with Gusto

Introduction

As influenced by increasing pressures from the rise of global marketplaces, many organisations are tempted to expand their operational activities to other economies to diversify their activities and underlying risks. One such organisation is Procter and Gamble (P&G), publicly traded company in the United States. This research paper is written to outline one episode related to Procter and Gamble (P&G) when it entered the boundaries of Egyptian market in 1986 due to its rapid industrial development .
All such expansion activity was carried out by international trade and foreign investment concept named internationalisation. Apart from highlighting the episode by P&G Continue reading...

Executive Summary

Erectile dysfunction, also called ED, is a common condition among men, especially those in their advanced age. However, ED affects younger men too, but due to the social stigma and embarrassment attached with the condition, younger men flinch from seeking treatment lest their condition becomes known to all. This stands a major barrier to the market expansion of ED medications. Of late, Viagra has the maximum market share in the ED market with Cialis following close second. If Cialis adopts a marketing campaign more focused on educating general public about ED, then it might help people break out of Continue reading...

Introduction

The Whirlpool Corporation is the largest manufacturer and marketer of the world in home appliances and is an American multinational organization. The company has been operating for 100 years. The company has an annual revenue of more than US$ 20 billion, with more than 67,000 employees and more than 70 manufacturing hubs across the globe. The company’s operations are widespread in more than 12 countries under 13 different brand names.

Major Concern – Ontario Legislation for Waste Diversion

Whirlpool Corporation was the market leader in household appliances in Canada with items including dryers, cooking ranges, clothes washers, etc. The Waste Diversion Act (WDA) was introduced Continue reading...

Since Zara store in Villagio mall opened its doors, it has established itself as a serious contender in the fashion business. Its highly fashionable designs continue to maintain the high standards of the winning Zara brand. The Zara brand focusses on customer service. Zara store offers high-quality modern clothing, shoes and accessories for women, men and kids at competitive prices. They offer a range of clothing such as shorts, trousers, dresses, shirts, and blouses. These range of clothes are accompanied by shoes such as jelly shoes, rubber raised driving shoes, lace up shoes, casual shoes, mesh training shoes, patent Continue reading...

About the companies:

In this paper, we will compare the organizational structure of two leading organic food retailers in United States and United Kingdom. As for US, we have chosen Whole Foods Market that is the biggest organic retailer in the country with store count sprawling to 399 locations. The company also operates in Canada and UK, but at very small scale as 96.7% of the total revenue is sourced from native market only. On the other hand, as for United Kingdom, Sainsbury is the largest organic retailer in the country with 29% market share.

Common Challenge:

With growing demand of organic foods and Continue reading...

Researchers forecast that the world sports wear industry may exceed $126 billion in 2015. The market is determined by a trend to more active, healthier lifestyles, with women and older people getting more active.
According to Pearson (2014), the sports and fitness clothing market of the world is very fragmented, there are a lot of brands, from simple cheap brands to very expensive prestigious names. In such an environment, even very successful brands must work hard to keep their market share. Challenges that sports apparel companies face include tough competition, changing trends in fashion, and price-conscious consumers.
The fitness Continue reading...

PART1: Group: Marketing Research 30 marks

Based on the ARIEL IN EGYPT Case Study above, discuss the following questions:
What research techniques are used by Researcher at P&G for Ariel Product in the case. (5marks)
Ethnographic research methods – This an anthropological approach aimed at understanding people’s lives and practices. P&G researchers visited consumers in their homes and washing events to listen and observe in a non-directed way so as to gain a deep understanding of the consumers’ lives and washing needs. This method is potentially time-consuming and inefficient, but it is critical in giving an excellent understanding of the consumers’ context and meaning of Continue reading...

International Business

International Business

The Nestle highlights a problem that health organizations had with a Nestle company product. The company’s infant baby formula was accused in 1974 of killing children in developing countries. This generated a series of campaigns against the company’s product and later on, some human rights organizations and consumer activists such as Action for Corporate Accountability advocated for boycott of more products by company aside from the infant baby formula. Nestle was accused of taking advantage of mothers from developing countries to sell its product. A number of accusations were leveled against the company even though Continue reading...

Abstract

The researcher highlights that the key pros of new billboards placement from the perspective of Crestview Hospital are substantial increase in brand visibility / recognition and greater advantage in establishing new clientele. The only demerit is the high threat of competitive rivalry from Briarwood Hospital as its marketers will initiate aggressive marketing communications to ensure their public reach and sustain existing market share. Briarwood Hospital should opt for opening a second branch within Oakland city at any strategic destination to enhance its public reach followed by service portfolio extension and price reduction strategies. Briarwood should adopt an extensive online Continue reading...

Introduction

The business frontier is highly competitive and dependent on effective strategies and functional mandates towards successful outcomes. As such, most organizations are realizing the significant role of supply chain management towards ensuring competitive advantage and sustenance of profitability. As such, supply chain management encompasses all the holistic activities that ensure access to products and services to the customers. The investment into supply chain management, as per the diverse analysts should be integrated effectively to ensure seamless processes within the organization. Thus, this paper will examine Nature Valley bars and how it can embrace supply chain management as per the Continue reading...

Introduction

Organizational culture plays a very significant role in organization design. The reason for this is because it affects the way in which people work together. Organization culture also influences the day-to-day activities of people, how they communicate, and what behavior is acceptable. Organizational culture also influences how the organization adapts to the external environment (Sawada, 1993).
Organization cultural strength varies from organization to organization. Some organizations have very strong cultures and other have weak cultures. Considering IBM’s organizational culture, its employees can clearly explain how the company operates and what they are expected to do in their various Continue reading...

How could the new service development process have been improved so that the costly failure described above was avoided?

During the beginning stages of mobile phone development within the United Kingdom, mobile phones had been placed as business approaches, intended towards the self-employed, travelling sales experts as well as business executives, amongst others who required being regularly contactable. The positioning taken up by Cellnet and Vodafone had been highly costly and over mentioned for normal leisure users. As a result, for ensuring success the company should have costs should have been kept nominal than overstating it for the users. The conception wasn’t rigorously test marketed. The development was highly product directed with inadequate knowledge about customer behavior Continue reading...

This paper starts with a description of current marketing communication, identity, and brand position of Plaza Home Health Services (PHHS). The researcher then provides a SWOT analysis associated with the current marketing strategy and brand image of the health services provider. The paper also presents a thorough assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy. Finally, the researcher will compare branding and communication strategies of a similar health services organization to determine whether or not Plaza Home Health Services should apply additional best practices into its current branding Continue reading...

Victory Motorcycles

Victory Motorcycles

Introduction

The Victory Motorcycles are a wholly owned subsidiary of Polaris Industries. The company began making motorcycles in 1998. In the period of eight years, the company invested around US$ 100 million in the development of the motorcycles and till 2006 the motorcycle division became profitable for the first time. In 2009, the first decade of success was celebrated with sales over US$ 113 million, but the global recession, resulted in declining sales, profit and the company had to implement corporate restricting and layoffs.

The current challenges faced by the company were that with the global recession and Continue reading...

Introduction 3

Objectives ..3

Analyses 3

Answering the Key Questions 5
Conclusions 7

References .7

Introduction
Fisher-Price Toys, Inc.is the world-renowned manufacturer of toys from America, whose history began in 1930 in the town of East Aurora, which is located near New York City. The company was founded by Herman Fisher and Irving Price, who took the position of Executive Director. An active part also was taken by Irving’s wife– Margaret Price, who was in the role of artist and illustrator and Helen Schelle, who for years has worked in a toy store in New York, and therefore had a lot of experience in Continue reading...

Critical Factors

Messaging. The main critical factor in Dove’s branding strategy is messaging. One of the main reasons why the campaign for real beauty was successful is because of its positive message to women. Dove worked with experts to study consumer values and behavior. Consequently, Dove listened to what women had to say. Dove’s move to adjust based on consumer demand and not the other way around allowed the brand to stand out from competitors.
Media delivery. Media delivery is also a critical factor. Since Dove invested in traditional and modern media advertising, the brand was able to communicate Continue reading...

Application of the Diamond Model to Loss of Market Share: A Commentary of Correlations

Application of the Diamond Model to Loss of Market Share: A Commentary of Correlations
The perils of an international entrepreneurial effort, of the European wine industry as perceived as a company, negotiates a compelling proposition for business and market share considerations. In reference to the Ketchen and Short (2014) article, the hopefully cogent case study herein, will weave elements of understanding worldwide economic activities as they particularly relate to competing in global markets coupled with an underlying comprehension of Porter’s “Diamond Model.” Ketchen and Short (2014) explicitly lay out examples, alongside explanations, of the four Diamond Model elements: ( Continue reading...

(Tutor’s Name)

Identification of Key Issues/problems or Opportunities

Analyzing the given case scenario, it seems that Fotolia is facing a series of issues/problems while at the same time the company is exposed to a number of potential opportunities. According to Grant and McCutcheon (Case study), although the company implemented an expensive advertising campaign through a professional design magazine, it failed to generate adequate user responses. In the absence of sophisticated image recognition and filtering software, it involved huge costs and considerable manual effort in removing objectionable content from the image database for the non-designer business users (4). It was really a difficult task for Continue reading...

Strength

Conserves oil resources
No carbon dioxide emission/environment-friendly
Helps limit or lower the inflation of commodities
Help reduce the occurrences of calamities due to lack of carbon dioxide emission which lessens impact to global warming
Weaknesses
High cost of vehicles per unit
Lack or very low number of charging infrastructure
Drives changes in consumer lifestyle that are not too acceptable yet
Opportunity
Still a low number of users hence more opportunities for sales growth
There should be a way where in oil-based cars can be redesigned to be an electrically powered vehicles for a lower cost per unit and to Continue reading...

Individual Case 2: Bank of America

Introduction 3
Industry Analysis 3
Porter Five Forces Analysis of the Banking Industry 4
Competitive Rivalry 4
New Entrants 5
Bargaining Power of Suppliers 6
Bargaining Power of the Buyers 7
Threat of Substitutes 7
Competitive Strategies 8
SWOT Matrix 8
Strengths 9
Weaknesses 9
Opportunities 9
Threats 10
Conclusion 10

References 11

Introduction
The Bank of America is a large bank holding company that within the recent years has been ascending within the banking industry with a top position. As such, the organization has been steadfast towards the provision of diverse financial services that encompass commercial, wholesale banking, wealth management, Continue reading...