Facebook Groups Essay Example

Business communication

Face book, an electronic media, has proved to be a gold mine in business. It has been used in creating brand awareness and building positive relationships between businesses and their customers. Application of facebook tools has been widely used to foster communications in business making, them discoverable, connected, timely and insightful.

Facebook group tool can act as a collaborative tool within a business that allows employees to share ideas, information, questionnaires and images in a board like environment. These groups can be either open or closed based on the choice of the business. Despite the sharing of information internally with the employees, the groups can serve as a site for marketing one’s business products through close interactions with the customers because the facebook page serves as a ready market for the business.

Messaging

Quick communications can be sent through facebook massaging. The messaging function can be used to send out updates and communication between the business and customers, and also to members of various departments within business. when it comes to marketing one’s business and making it known to the public in order to attract more clients and customers, this tool has been applied numerous times in sharing the links to that company’s website anonymously where the target client can reach out and learn about the company and its products, both recent and past.

Facebook pages

Employment of facebook pages in the marketing of a company’s product can prove a viable outreach to customers of that particular product. The involvement of customers within that facebook page gives feed back to the company about the variety of reactions that the customers have towards their products. Indeed, when it comes to the marketing of a business organization or company, electronic media has indeed surpassed any other form of media used to spread the news about that company.