Free Essay About Social Media Applications Used By Amazon
Social media is an important tool for marketing. For the first time in history of civilization, urban population has out grown rural population. There is far more connectivity to the internet for the urban population through broad band connectivity as well as connectivity to the internet using smart phones. As more and more people are connected to the internet 24/7, this has resulted in effective growth of social media (Gay, et.al., 2007). The online activity of people is increasing. They are constantly using the internet to be connected to people using the networking sites. It can be social or professional and they can put their content online for people to view it. Internet also provides immediate feedback in the form of real time statistics (Gay, et.al., 2007).
Amazon is the largest online retailer in the world. It does not have any brick and mortar stores. The only way it contacts or communicates with its customers is online. Hence it has to ensure that it uses social media effectively, to communicate and to take feedback from its customers. It is vital for the company to use the internet effectively. In present times, selecting the right web site is also a vital decision for any organization (Bishop, 2013). It has to ensure that there is presence in all the websites where it can tap target customers. Let us take examples of how Amazon has used Facebook, LinkedIn, twitter and YouTube effectively.
Face book is the most powerful social networking website on the globe today. There are lot of small companies which use face book as an effective tool to connect to its customers. Amazon uses face book to connect to customers. It communicated the new products that are added in its basket. It also communicates about discounts and offers that are running on particular products. It can track its regular followers of Amazon page and give them loyalty points. Based on the update on face book it can suggest products that can be of use to its customers. Hence it can build a strong relationship with its customers. Face book is also where the management gets unedited feedback from customers (Gay, et.al., 2007). It can help company to analyze the errors that are there on the ground level. It can also track competition and react to the dynamic changes that are in the market.
LinkedIn is a professional networking site. LinkedIn is used to target niche segment. For different product segments Amazon targets the right target customers for that particular segment. For medical equipments, Amazon uses LinkedIn to target the doctors and ensure all the new medical related products. The same strategy is replicated across different product lines. Also it is a good connecting tool to understand the requirements of a particular fraternity (Fruhling and Digman, 2000).
YouTube is a visual medium where Amazon places all its innovative advertisement and communication strategy to its customers. It will also give them feedback on their advertisement strategy. Especially all the television advertising campaigns can be first launched in YouTube and got a feedback on number of people viewing it and liking it. Also customers will have opportunity to visit old advertisement (Gay, et.al., 2007).
In today’s world information is the key to success. It ensures that an online firm’s communication is communicated to your customers. All these websites like Facebook, LinkedIn, and YouTube play a vital role in having a communication strategy right.
Bishop, T. Jeff Bezos explains the next step in Amazon's strategy — the 'hardest and coolest' part – GeekWire, 2013. Web. 29 March 2015. <http://www.geekwire.com/2013/jeff-bezos- explains-step-amazons-strategy-hardest-coolest-part/>
Fruhling, A. L. and Digman, L. A. The Impact of electronic commerce on business-level strategies. Journal of Electronic Commerce Research, 1.1 (2000): 1-101.
Gay, R., Charlesworth, A. and Esen, R. Online Marketing: A Customer-Led Approach, Oxford: OUP Oxford (2007).